1. BUAD 477 3-15-2005 Chapter 9 Presentation: Ben Carlson Lindsey Edelman Greg Fleck Jackie Powell Allison Ward

2. Chapter Overview Website Development Process 1. Establish Site Objectives 2. Identify Target Market 3. Design Site Content & Navigation Structure 4. Conduct Usability Tests 5. Deploy and Tune Site 6. Measure Effectiveness 7. Refine and Improve Site Effectiveness

3. Chapter Overview Measuring Customer Satisfaction with Web Sites Technical Usability Visitor Satisfaction Explaining the Customer Experience Monitor dimensions on a regular basis Ongoing maintenance of Web Site

4. Chapter Overview Understand the Redesign of a Web Site Increase the amount of time people view and spend on the site Identify Major Cost Elements Involved Ongoing design & programming costs for maintenance, updating, upgrading Continuing payments for Web hosting and software expenses

5. Nine Steps to Developing & Maintaining a Website 1. Seek Advice before you start 2. Define your objectives 3. Write a Project Brief 4. Find some Potential Suppliers 5. Select your preferred supplier

6. Nine Steps Continued 6. Agree on a specification and work plan 7. Monitor and measure your project 8. Maintain and develop your site 9. Write a good brief

7. Summary of the Nine Steps Take your time Outline exactly what you want to do Develop a plan and follow it Keep your site well maintained

8. "What Price for a Web Site?" The Small Business Support Network

9. Domain Name Registration……….$25 - 30/ yr Domain Name Parking…………….free - $100/yr Web Server Rental…………………$10/mo. – $1000+/yr Design……………………………….$500 - $1000 Promotion……………………………varies Maintenance………………………...approx. $250

10. Top Ten Mistakes in Web Design 1. Bad Search 2. PDF files for online reading 3. Not changing colors of a visited site 4. Non-Scannable text Subheads, Bulleted lists, Highlight keywords, short paragraphs, inverted pyramid, simple writing style, de-fluffed language devoid of markets

11. Top Ten Mistakes Continued 5. Fixed Font size 6. Page titles with low search visibility 7. Design that looks like advertisements Banner blindness Animation avoidance Pop-up purges

12. Top Ten Mistakes Continued 8. Violating design conventions Jakob’s Law of the Web User Experience – Users spend most of their time on other websites 9. Opening new browser windows 10. Not answering users’ questions

13. In Conclusion… Some great tips, hints, and guidelines for web creation, maintaining, developing, and managing Realistic forecasts for costs of different stages or parts of the web design process What you need to know if you are thinking about creating a user friendly online business

14. Any questions or comments?