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Published byBernadette Howard Modified over 9 years ago
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What is Mobile Computing? human–computer interaction by which a computer is expected to be transported during normal usage MDV
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to sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing MDV
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IN THE BEGINNING, GOD CREATED.... Victorian Internet -- electric telegraph BTG
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Interface Message Processor BTG
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Game Changer MDV
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So what does this mean for business? MDV
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The Implications of Mobile Apps AdvantagesDisadvantages --Convenience--Possibility of Diluted Products/Brands --Location Services--Quality of connection is hindered --Increase Profit & Sales--Security/Privacy Issues JRK
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Convenience JRK
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Location-based Services Benefits: 1.Physical identifiers 2.Physical world and online world 3.Augmented reality Examples: 1.Virtual driver’s license 2.Barcode scanning 3.Treadmills at Rolfs; Outlets at the library BTG
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“World Class” Implications Books – 30% of all products sold online E-commerce – 5% or less of overall sales Physical world – money BTG
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Tailor deals Establish relationships Conversion Rate Fashion: 20% Electronics: 40% BTG
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Game Mechanics AT&T Starbucks, Sephora, Gap Campbell’s Soup, Pepsi InCase, TOMS Shoes Macy’s, Best Buy, American Eagle H&M, Pantene BTG
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MDV
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Within first three months of launch, over 100,000 downloads and $1 million dollars worth of pizza Now it accounts for over half the companies pizzas ordered and generates about $500 million in revenue MDV
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The Implications of Mobile Apps AdvantagesDisadvantages --Convenience--Possibility of Diluted Products/Brands --Location Services--Quality of connection is hindered --Increase Profit & Sales--Security/Privacy Issues BTG
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Dilution of Products/Brands BTG
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Quality of Connectivity No signal! JRK
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Privacy and Security Privacy – Foursquare, Facebook Locator, Google Latitude Weaker Security exploit weaknesses related to smartphones that can come from means of communication like SMS, MMS, wifi networks, and GSM. MDV
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A few examples of the many ways apps can generate money in various business models: Through: Advertising Gaming Brokerage Retailing Banking JRK
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Advertising JRK
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Gaming JRK
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Brokerage & “situational shopping” “We want consumers to engage even when they don't have a purchase in mind.” --Steve Yankovich (VP of mobile platforms, eBay) JRK
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Retailing JRK
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Banking JRK
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Go To Market Create Value Apply what is known Find the money BTG
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VS. Half a million mobile apps Big studio games, kids’ edutainment, interactive books BTG
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http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203
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APPLEGOOGLE Benefits 190 million potential customer base Locked-down control Other avenues Hardware – Software combination Open platform Quality Taxonomic diversity Developers’ full range of motion “Free stuff” culture Implications Costly, but reliable Delays release of services Spread thin Security Upgrade capabilities BTG
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JRK
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