2. Market Trends Chocolate Tea  Pure is the new natural  Premium stands out  Forty is the new twenty  Dark Chocolate is Good for You  Boom for Protein  Speciality tea continues to outpace regular tea sales in dollars volume  Contains catechins and antioxidants that help fight off cellular damage in the body  Supports weight loss  Consume at least 3 cups of green tea per day  Preventative against cancer, heart disease and high cholesterol

3. Our Product  Tea Tea Bar is a premium chocolate bar consisting of five 70% Swiss dark chocolate coated balls  Each ball is filled with one of three flavours of silky soft dark, milk and/ or white chocolate embossed with our signature leaf.  Each ball is infused with 1 full serving of all natural pure green tea to give it its unique and delicate flavour.  Each ball is individually wrapped in green/ gold foil.  Only 60 calories per ball, grams of protein

4. Target Market and Demand  Women ages 30-55  Single, married, mothers, professional career oriented  Urban, upper middle class  Live a busy/ stressful life  Health conscious, follows current health and food related trends  Regularly consumes chocolate and green tea  Believes in the health benefits of both dark chocolate and herbal teas  Regularly practices yoga and or follows a fitness routine

5. Our Price and Placement Tea Tea bar is a premium high end chocolate bar and will priced and promoted as a luxury chocolate line. Competitively priced at $3.79 for our standard five ball bar. Expansion of premium/ luxury brands into the mainstream is a result of growing demand for higher quality chocolate at a more affordable price. Placed in all similar avenues as our competitors: grocers, department stores, coffee shops, speciality tea stores, book stores, convenience stores, malls etc.

6. Positioning  Tea Tea Bar promotes guilt free indulgence  Improves the incidence of healthy snacking because it satisfies the sweet tooth as well as provides the daily suggested serving of green tea  Higher price, higher quality

7. Marketing Plan Objective: To obtain a 1% market share of the Canadian chocolate industry by 2015.  Hide and Eat Campaign  Hide Tea Tea Bars in different store fronts  Post clues on Twitter and Facebook  Food Truck Friendzy  Partner with Toronto Japanese Food Truck “Momofuku”  Provide Tea Tea samples to food truck customers  Trade Show “Tea Bar”  RWF, International Wedding Show, CanFit Pro Convention  Bar lounge, 19+, green tea infused cocktails and chocolate samples  Print Ads  Lifestyle/ Emotional Appeal  Woman by day vs by night  Fashion, Fitness, Food & Wine

8. ROI- Return on Investment EventInvestment IncludesCost Hide and Eat Campaign-Set up and maintenance of online campaign -Partnership with businesses $50 000 Food Truck Friendzy-Partnership with businesses -Promotional swag (t-shirts, yoga mats, etc) $25 000 Trade Show “Tea Bar”-Display Costs -Display Storage -30 shows across key cities (Toronto, Montreal, Vancouver) $50 000 Print Ads-Production of ad used in variety of magazines -15 ads in a variety of magazines $300 000 Incidental Costs$25 000

9. Payback Plans 20142015 Cash In$500 000 Cash Out$200 000$300 000