1. Chapter 23 Making Your Business Grow Entrepreneurship & Small Business Management

2. Market Penetration Presentation Create a PowerPoint Presentation defining “Market Penetration”. Research and identify at least 5 companies that have used or is currently using market penetration techniques. Summarize your findings. Entrepreneurship & Small Business Management

3. Market Development Presentation Create a PowerPoint Presentation defining “Market Development”. Research and list at least 5 ways to grow your business through Market Development. Provide details for each. Entrepreneurship & Small Business Management

4. Vertical Integration Presentation Create a PowerPoint Presentation defining “Vertical Integration”. Research and identify the following: – Benefits of Vertical Integration – Drawbacks of Vertical Integration – Factors favoring Vertical Integration – Factors against Vertical Integration – Alternatives to Vertical Integration Research and identify at least 1 company that uses Vertical Integration and summarize your findings. Entrepreneurship & Small Business Management

5. Horizontal Integration Presentation Create a PowerPoint Presentation defining “Horizontal Integration”. Research and identify the following: – Advantages of Horizontal Integration – Disadvantages of Vertical Integration Research and identify at least 1 company that used Horizontal Integration and summarize your findings. Entrepreneurship & Small Business Management

6. Vertical Integration Vs. Horizontal Integration Presentation Create a PowerPoint Presentation defining “vertical integration” and “horizontal integration” Explain the difference between Horizontal Integration and Vertical Integration and describe which is best for a company. Research and identify at least 3 different companies who have used each. Give a brief description of each company and identify the companies that each company merged with or bought out. Entrepreneurship & Small Business Management

7. Synergistic Diversification Presentation Create a PowerPoint Presentation defining “Synergistic Diversification”. Research and provide at least 5 examples of how a company/business can use synergistic diversification. Entrepreneurship & Small Business Management