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ACMA’s digital literacy research Lesley Osborne Manager, Strategic Research Section.

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Presentation on theme: "ACMA’s digital literacy research Lesley Osborne Manager, Strategic Research Section."— Presentation transcript:

1 ACMA’s digital literacy research Lesley Osborne Manager, Strategic Research Section

2 Research to date: Literature review (Penman & Turnbull 2008) Children’s media use (MCAF 2007) Take-up & use of telecommunications Current research (preliminary research started) Adult digital literacy in Australia Digital literacy players & programs in Australia ACMA’s digital literary research

3 Digital/media literacy: a multi-dimensional concept Media literacy includes the command of the previous forms of literacy: reading and writing, audiovisual, digital, and the new skills required in a climate of media convergence. (Universidad Autonoma de Barcelona, 2008)

4 Digital literacy: a working definition The ability to access, understand, participate / create using digital media.

5 Access

6 Understanding

7 Australians’ security practices (Source: Norton online report 2008)

8 Participate/create

9 Differences in use of social networking sites by age (Source: Sensis e-business report 2008)

10 Where are we now?

11 What Australians use the internet for (Source: Sensis e-business Report 2008)

12 Australians mostly positive about impact of the internet

13 Australians internet competency

14 Digital divides (Source: Sensis e-business Report 2008)

15 Generational differences in use (Source: Sensis e-business Report 2008)

16 Cockle Bay, Sydney Tuesday 23 September 2008 Age differences in use of services on the internet (Source: Sensis e-business Report 2008) Young users 14-17 : participating in discussions, listening to music, playing games, surfing Older users 65+ : checking accounts/ paying bills/ accessing news and current affairs

17 Keeping up with technology

18 Future research program Digital literacy information in Australia (final stage) Digital literacy players & programs in Australia (on- going) Primary data collection (quantitative & qualitative) to explore digital literacy levels in Australia

19 Roundtable discussion Contribution of your organisation to understanding or promoting digital literacy in Australia

20 Discussion What research needs to be done to advance our knowledge about media literacy? What are the interests and roles of the different stakeholders involved in activities that relate to media literacy? What scope is there for co-ordinated efforts by the different stakeholders to promote media literacy?


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