1. Taiwan App Industry Outlook
Andy Chou
Digital Education Institute
Institute for Information Industry
June 2014 1

2. Speaker Information 2004 Institute for Information Industry, Taiwan
App, e-Learning, digital content and iCampus Industry Promotion
Section Manager
2003 MEDIA SOURCE INTERNATIONAL LIMITED , Taiwan
Sales Manager
2001 Waei International Digital Entertainment Co., Ltd., Taiwan
Product Manager
2000 S.P. Access stocks company Ca, U.S.A,
Marketing Manager
2000 California State University, San Bernardino
Master of Business Administration(Markeing) 2

3. Outlines Global Trends Taiwan’s App Industry Updates App Creative Park3

4. Global Apps market size is expanding
In 2014 market size will be $ 35 billion ，and going to $ 76.5 billion in 2017; Premium Downloads are still the main income for companies，over$ 25 billion.
in-App purchase and Advertisement market share have been increased recently, and in-App purchase market share will exceed Premium Downloads in 2016; moreover, there will be more mobile commerce coming to the market through the in-App purchase model.
In-App Purchase的出現帶給了許多開發者新的想像空間，透過軟體下載後額外的付費交易，讓開發者能夠跳脫一般傳統軟體定價的限制去思考新的商業模式。筆者相信，在未來的日子中隨著iAd的出現，搭配In-App Purchase的威力持續發酵，在AppStore上軟體的平均價格也會因此會持續下降，屆時是否也將會有更多種不同的、多元的商業模式？
source: Gartner September 2013 4

5. Outlines Global Trends Taiwan’s App Industry Updates App Creative Park5

6. Network traffic percentage in Taiwan
Mobile network traffic has been increased and will exceed desktop in 2016 in Taiwan
In the past year, mobile devices become the main way to get online in Taiwan, and the mobile network traffic has been increased from15.6% to 37.9%. The percentage of mobile network traffic will exceed desktop in 2016.
Network traffic percentage in Taiwan
(%)
17.3 million people using internet(74.5%)
Over 10 million people using Social Media per day
Over 10 million people using App
Tablet pc will exceed 10 million in 2018; mobile services are getting important 1 2 3 4
Desktop
Mobile
source：StatCounter(2014), FIND prediction

7. The situation of App usage in Taiwan
Investigation of Apps for the most frequently daily use ：
The average 22 App downloads per person, but 61.6% people often use only five or less <智慧型手機APP使用行為大調查,2014>
Android
Video, entertainment, games(51.4%)
food, transportation and tourism(34.5%)
iPad
Video, entertainment, games (60.4%)
Video(23.3%)
Source: UU, Q3, 2013, Vpon. Inc.
Mobile device market share：
Android > iOS
iPhone
Video, entertainment, games, clothing, food(52%)
Video(14.8%)

8. App premium downloads in Taiwan
People are willing to spend on average amount of $6.5 for App download in Taiwan , 41.2% Games--<智慧型手機APP使用行為大調查, 2014>
Willing to pay ?
Try first 38%
Yes %
No %
Try first 38%
No %
Yes %
Ever pay for App last year?
No %
Yes %
No %
Source: 臺灣App使用行為調查, 2013
Yes %

9. Top 10 and top 5 of worldwide consuming market
According to FIND prediction，app market size will be 1 billion in in Taiwan.
According to Newzoo、App Annie (2013) , Taiwan App store、 Google Play are ranked as top 10 and top 5 in the apps market all over the world.

10. Taiwan’s App Industry Challenges
Innovation Integration
Prototype
Development
Product Testing
Sales
Promotion
Product
Introduction
Target market analysis
Acquire developing resources
Converge Creation technology
Originality investment
Micro-entrepreneurs counseling
App
Market
Application Testing Environment of HCIs,
Innovation Integraton,
Marketing and VC
HCI testing
Open testing environment
Fund investment
Build business model
Authorization strategy of international market
Market pilot and feedback 10

11. Taiwan’s App Industry Updates App Creative Park
Outlines
Global Trends
Taiwan’s App Industry Updates
App Creative Park 11

12. APP QC Lab 12

13. App Creative Park(Da-An District)13

14. App Incubation procedure and resources
Promote the Creativity, Innovation and entrepreneurship SYSTEM in Taiwan
App creative park collaborate with government, industry, academia and other ACPs to promote the Creativity, Innovation and entrepreneurship in Taiwan.
App Incubation procedure and resources
103
5 Local Hub
Nationwide
Achievement
17 new Startups
91 new services collaborate with elearning, hardware production, Information and Communication companies
50 new Startups
100 new services
300 new Startups
1000 new services
大安Hub
中央廚房服務 區域 區域
大安Hub
大文山App園區
Model setup
HUB
Setup
Support center
5 local HUB
10 counties
21counties
App incubation
Cooperate with companies

15. National system of innovation and entrepreneurship support services Establishment in Taiwan 2014
Central support services
5 main developing topic for the app incubation center
App Web service
Hold
National activity
MOOCs
Testing
Tool Library
Set up business
App HUB(Central support service)
App creative
talent database
International cooperation
Global
competition
Venture capital
service
Digital Multimedia mobile service
Apps for the iCampus
Taichung county
Kaohsiung county
Taipei county
大安Hub
(Central support service)
New Taipei county
Simulation Learning
Digital Archives
Tainan county
county
Game

16. Cooperate with Global Start-up Incubation Network
Taiwan
App Creative Park
Collaborate
Taiwan & Asia
Contest
Venture Capitals
Marketing and promotion
APP Website Services online
Knowledge /experience sharing
Technical support and help
Co-work in the project
(CDMN-Team stationed in App Creative Park)
Taiwan-Asia App Demo day
Authorized with each other in local publishing and service
Asia Smartphone Apps Contest.
Casual Connect Asia 2014
International Hackathon
Venture capital financing (US 3 Million…)
Fundraising support

17. National Hackthon Taiwan :
Stimulate Creative ideas & talents in 48 Hours
BrainStorming
Coding overnight
Prototype Demo

18. Thank You!