1. Developing Guidance on Cultural and Linguistic Issues Feng Dai Usability Engineering 26 Nov 2013

2. What I do in my project? Tell the difference between English and other language(Chinese) in a web site which concern about Usability Engineering. Why it is good for Usability Engineering? There are almost 12 principles in Usability Engineering So focus on one principle that Suitable for the Widest Range of Users(language) Who will get benefits? People who design web site and who use web site 1

3. Main sources of information: 《 Chinese Organization Entity Recognition and Association on Web Pages 》 Qi Zhang, Guopin Hu and Lihua Yue 2005 《 Toward Web mining of cross-language query translations in digital libraries 》 Jenq-HaurWang, Wen-Hsiang Lu and Lee-Feng Chien 2004 《 Machine Translation from Text 》 Nizar Habash, Joseph Olive, Caitlin Christianson, and John McCary 2011 2

4. 《 Alignment and Matching of Bilingual English–Chinese News Texts 》 DongHua Xu and Chew Lim Tan 1999 《 Internationalization and Localization of Websites Navigation in English Language and Chinese Language Sites 》 Helen Petrie, Christopher Power, and Wei Song 2009 《 A Large Scale Study of English-Chinese Online Dictionary Search Behavior 》 Yong Liu and Jianmiao Fan 2007 3

5. 4 Main activities I do: Identify what will cause Usability Engineering problems in the websites.(culture And linguistic) Identify whether the content in the paper fits the requirement above. Analyze how these differences will have influence on the Usability Engineering in a web site. Give my solutions to the problems.

6. 5 In these processes, I meet a problem: I am not sure about which parts in the websites will cause Usability Engineering problems Way to solve the problem: Refer to the existing ISO / IEC TR 19764 document, there are several points: Input method, Formatting, Searching and so on. So the ISO document gives me the direction I will go.

7. 6 How to ensure my project is useful? 1. The problems I find are really make some users uncomfortable 2. My solutions are feasible

8. 11 I have found 11 papers for 10 examples:

9. 10 China has different formats in addressing and Chinese addresses are more complicated For example(Address Recognition):

10. 7 Chinese address format: From bigger area to smaller area Postcode are all numbers More level English address format: From smaller area to bigger area Postcode are combined with number and letter Less level

11. 11 Aircanada.ca Problem: Mailing address of China is not suitable in the website of aircanada.ca Solution: Make difference between different countries(more space for China)

12. 12 Future work: Find more examples(another 10) to complete my project. More analysis for why these culture or linguistic issues matter Usability Engineering. It needs more work in the future because many aspects have culture and linguistic Issues not only in websites.

13. 13 Thanks for watching