1. FOCUS IS POWER 90-Day Focusing Process 1 Al Pickett VP of Diversity/Entrepreneur Start Co.

2. Vision Impact Vision/Goals Tactics Vision Direction Priorities Goals Strategies 2 90-Day Focusing Process

3. Are you a Strategic Business Owner? Embraces leverage-- works smarter, not harder  Focused, Effective, Productive, Strategic Focuses on the entire business, not just technical work Thinks and acts like a CEO, not an employee Develops business plans, procedures and policies Excels at leadership, not doer-ship Leverages marketing and other peoples’ talents Learns to let go – trust their people & systems Face Reality 90-Day Focusing Process 3

4. What A SBO Is Not Face Reality 90-Day Focusing Process 4 A Strategic Business Owner is NOT a: Micromanager Perfectionist Control Freak Jack-of-all-trades Workaholic Dictator/Screamer “I’ll Do it Myself” Martyr Hands-on Technician

5. A Strategic Business Owner … Gets the greatest return possible for his/her time, money, and effort – Focuses on the entire business, not just the technical work of the business Thinks and acts like a CEO, not an employee Works “on” the business -- focuses on strategic, high-priority issues; key relationships; areas of brilliance -- does not get interrupted & distracted by clutter Views the business as a separate asset that needs to be professionally managed and optimized Designs the business system -- managers improve the system -- employees run the system Strategic Focus 5 90-Day Focusing Process

6. Employee  SBO/CEO Strategic Focus Working “in”Working “on” TacticalStrategic DoingLeading Work a jobBuild an Asset DetailsBig picture Role playerHead coach ReactiveProactive TechnicianArchitect Doing things rightDoing the right things Day-to-dayLong-term view Working hardWorking smart Shifting gearsShifting mindset 6 90-Day Focusing Process

7. To Become a Strategic Business Owner Use the title of CEO Focus on building and optimizing your chief asset – your business View your business as your #1 client Know your talents, areas of brilliance – focus on the 20% of your activities that produce 80% of your results Value your time at $150-200/hr. -- Would a CEO do this task? Is this task worth $150/hr.? Strategic Focus 7 90-Day Focusing Process

8. To Become a SBO (Cont.) Create a “not-to-do” list – low important tasks you can give up (80% of your activities) Schedule weekly time to think, plan, and re-charge Tackle your top 3 priorities each day Hire or leverage a Personal Assistant Hire/leverage technical specialists – don’t be one Hire or leverage managers – don’t be one Learn from proven, high-integrity CEOs (role models) Strategic Focus 8 90-Day Focusing Process

9. Strategic Day Management Whatever effective time management system you utilize, keep using it However, to remain balanced, fulfilled and refreshed, you must also schedule time for FUN – don’t get burnt out! Schedule FUN activities to get away from the business, do what you enjoy and re-charge your battery, creativity and productivity Strategic Focus 9 90-Day Focusing Process

10. How Do I Want My Business to Look … Describe the vision of your business after one year. What does it look like in 3 years? What do you see specifically? What are you doing? Who do you see? What type of customers do you have? How do you feel? Vision/Goals 10 90-Day Focusing Process

11. Goals – Power of Clarity and Simplicity Get crystal clear on what you really want and why -- name it and claim it! Only establish goals and action plans for important wants Set priorities among competing demands Stop wasting time and energy on low-priority, low-value activities – remove clutter and distractions Concentrate focus, energy and efforts on high-priority, high-value activities Bottom line, with clarity of focus, you can do less and achieve more. You are tackling the right things Vision/Goals 11 90-Day Focusing Process

12. Top Business Goals and/or Strategic Projects Vision/Goals 12 90-Day Focusing Process 1.Financial 2.Sales and Marketing 3.Business Plan 4.Employee Management 5.Freedom/Balance/Income Areas for Suggestion : Financial, Leadership, Systems, Operational, Sales/Marketing, Employee Management, Business Plans, Technology, Freedom, Balance, Income, Priority Management, etc.

13. Personal Goals Vision/Goals 13 90-Day Focusing Process Financial Goals (income, savings, debt reduction, investments) : 1. ____________________________________________________________ 2. ____________________________________________________________ 3. ____________________________________________________________ Health Goals: 1. ____________________________________________________________ 2. ____________________________________________________________ 3. ____________________________________________________________

14. Personal Goals Vision/Goals 14 90-Day Focusing Process Family/Marriage/Relationship Goals: 1._____________________________________________________________ 2._____________________________________________________________ 3._____________________________________________________________ Mental/Educational/Skills/Knowledge Goals: 1._____________________________________________________________ 2._____________________________________________________________ 3._____________________________________________________________

15. Personal Goals Vision/Goals 15 90-Day Focusing Process Fun/Play/Social Goals: 1.____________________________________________________________ 2.____________________________________________________________ 3.____________________________________________________________ Character Goals: 1.____________________________________________________________ 2.____________________________________________________________ 3.____________________________________________________________

16. Personal Goals Vision/Goals 16 90-Day Focusing Process Toy/Possession Goals: 1.____________________________________________________________ 2.____________________________________________________________ 3.____________________________________________________________ Spiritual Goals: 1.____________________________________________________________ 2.____________________________________________________________ 3.____________________________________________________________

17. 90-Day Goals Vision/Goals 17 90-Day Focusing Process “You become what you think about.” – Earl Nightingale Keep goals SMART  Specific  Measurable  Actions  Results  Time Focus on the vital few, not the trivial many Set BIG goals

18. 1.Email Al Pickett al@neverstop.co 2.________________________________________ 3.________________________________________ 4.________________________________________ 5.________________________________________ Vision/Goals 18 90-Day Focusing Process 90-Day Ultimate Goals