1. Corporate Sponsorship Beta Iota (AKPsi) Chang Zeng

2. Corporate Sponsorship A form of marketing in which a corporation pays for all or some of the costs associated with a project or program in exchange for recognition.

3. Sponsor Benefits It can enhance a company’s image and visibility If the sponsorship are well conceived and strategy, they can boost sales Help develop a close relationship (UB students)

4. Criteria Relevant- the cause must be relevant to the company's products or service Branding Fit- there must be a good fit with the overall company brand Mission Alignment- the partnership must align with a company's mission Business Result- the company must believe it can achieve some measurable business result through the partnership

5. DOs and DON’Ts DO Find out what they care Keep it SHORT Ask them what will make them feel satisfied Consider Donation Building a long-term relationships DON’Ts Using their competitor's products Don’t always ask for money

6. Who to Contact? Marketing- is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development Public Relations- promoting goodwill between itself and the public, the community, employees, customers, etc.

7. Ways to Contact Emails Invite them to our events Simply a Phone call Going to their public event

8. Potential Sponsors (UB students) University Village at Sweethome University Villa Coca-Cola Industry and Consumer Affairs The Coca-Cola Company DUN 500 P.O. Box 1734 Atlanta, GA 30301 Visa Credit Card Company Bus Companies

9. What can AKPsi Offer Currently (Tangible) Resume folder with all it members Logo displayed on akpsiub.org Rush and event marketing flyers and posters Display logo on our rush t-shirt

10. What can AKPsi Offer in the Future (Intangible) Good Feeling (Charity)

11. Purpose AKPsi Annual Charity Event Attracts Sponsors that focus on simply having a Good Feeling, not just some Tangible Assets in return By having it Annually, so we can be recognize or known for we gain a positive reputation

12. Example from Coca-Cola “Coca-Cola cares about the welfare of animals and supports their proper treatment.” If we are known for being involve with the Animal Charity Humane Society, there will be a higher chance of having Coca-Cola as one of our sponsor

13. Make A Wish Ways to be affiliate with Make A Wish Foundation Purchases Make A Wish Holiday cards, balloon for a resale Blank: $32.00 per pack of 24 Generic: $37.00 per pack of 24 Custom Text: $40.00 per pack of 24 http://www.wish.org/supporters/current_sponsors

14. AKPsi