1. Massachusetts Gaming Commission August 8, 2012

2. Speros A. Batistatos, FCDME President/CEO

4. 2 nd largest industry in Lake County Tax Savings in Lake County per household = $980 $1.62 billion industry / 13,908 jobs (Lake County) Visitors spend $1.37 million in Lake County Combined with Porter and LaPorte County, the South Shore is EQUAL to Marion County

6. CasinoTablesSlots Ameristar411,952 Majestic Star I58992 Majestic Star II32917 Horseshoe1543,013 Blue Chip501,959 TOTAL3358,833 Total Casino Games

7. Strategic Planning… What to do with the gaming dollars?

8. Commitment to Employment Diversity Indiana Welcome Center

9. 1.Plan for capital investment and game changers 2. DO NOT USE FOR GENERAL FUND SHORTFALLS 3. Develop well communicated plan that outlives Casino management and administrations, A COMMUNITY PLAN… Some operators have forgotten how and why they are here!

10. Community partnership cannot exist without recognition of dynamic tension and each partners role. 1. Casinos are about “time on machine” and “table play”. 2. Casinos are the heaviest regulated and taxed industry. 3. Magnitude of player data and marketing ability… LASER accurate, beyond above average hospitality industry (time from valet, drink delivery time, preferences in outlets, favorite table or slot game… all feed into marketing) 4. MASS MARKETING CUSTOMIZATION

11. Community partnerships: 1. Theme outlets? What local stories can be told that will incent destination visitation? 2. Player Cards. Is your business community ready to open their doors with discounts and special offers? (Ticket stubs, outlet and parking receipts) 3. “Soup to Nuts” all the focus is on casino employment… what about buying locally grown or manufactured products? 4. Community “Brag Book” 5. Community to be proactive

12. Mistakes… GARY ATLANTIC CITY You have to ask….

13. THANK YOU