1. Multichannel CRM Editis - Education Pole

2. Targets Customer Knowledge Consolidation Coherence of Online/Offline Marketing Processes Personalized and Differentiated Communication Customer Experience Enhancement

3. E-Mailing Emails campaigns emission e-mailing campaigns reporting Means: Master Data Base & Web-Services Web sites MASTER DATA BASE (All Customers) ERP Synchronisation : Email addresses, Individuals Qualification, e- mailings Web-services : Registration, Orders, Contact, privileged access Registrations Sub-websites registrations Emailing tracking Online orders Digital resources access Digital Specimens Subjects / Levels Prescribed textbooks Customer Service Contacts Salesman visit Orders/Invoices Offline campaign Visit to the shop Web-service : Registration Additional Criteria

4. Functionalities Web sites personalized access according to Master Data Base’s data Example :Direct access to reserved online resources E-mailing according to Master Data Base’s data Example :Emailing informing of incoming specimen shipping Direct update of Master Data Base content from web sites « My Profile » page Example :New taught subject/level, new textbook prescription Customer Self-Care Example: Pending order update or cancellation Service emails Example : emails about pending orders information, availability

5. Multichannel CRM Editis - Education Pole