1. Mobile

2. 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 5% on last year Source: comScore MobiLens, 3 month average ending March 2015

3. 76% of smartphone users access newsbrands Over 22 million Smartphone users access newsbrands Source: comScore Mobile Metrix April 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group % of people accessing newsbrands on smartphones 78%

4. How do readers access news on smartphones? Source: Reuters Institute for the School of Journalism 2014

5. Accessing newsbrands through a smartphone is particularly popular among young people % of Smartphone owners accessing news Source: comScore Mobile Metrix April 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group