1. The Nazi Party Lesson starter:
Write down all that you know about the German Nazi Party.
You should aim for at least 3 facts

2. Today we will…
Explain the appeal of the National Socialist Party in Germany
Identify the ways in which they stood out from other parties

3. I can…
Create a revision guide of my choice on why people liked the Nazi party
Summarise the Appeal of the Nazis in my Added Value Unit evidence sheet

4. Initially called German Workers’ Party – run by Anton Drexler
NSDAP
Hitler took over after he left jail in 9124
A right wing party
They adopted the swastika as their flag and symbol

5. 1. Nazi Party Policies

6. Views of the Nazi Party Strongly against Treaty of Versailles
Belief in the ‘dolschtoss’ – that Germany had been forced to surrender in WWI by socialists, Jews etc
Anti – Semitic (against Jews)
Need for strong and strict government
Fiercely anti- Communist

7. What did The Nazis promise?

8. To the Unemployed…
They offered an end to unemployment and jobs for all 6 million out of work

9. To the rich and middle class…
They promised to wipe out communism which the rich were terrified of (as they could lose everything)

10. To the farmers…
They promised a higher price for their produce and to keep the Jewish banks off their backs

11. To the Businessmen…
They promised to reduce the power of Trade Unions and control striking workers

12. To the Nationalists and ex-soldiers…
They promised to rip up the Treaty of Versailles and rebuild the army

13. To the women (50% of the population)…
They promised a return to ‘family values’ and that they would listen to women in Germany

14. To the young people…
They promised hope for the future with jobs and a stable economy

15. The Nazi policies
The promises of the Nazis appealed to every group of society and they told people what they wanted to hear
The Nazis gained votes because their policies had universal appeal (they basically promised something to everyone!)
Other parties only appealed to some people (i.e. the Communists only appealed to poorer voters)

16. Recap…
In pairs, one person read out Nazi promises and the other person should try to pick out which group that policy is aimed at
Do you think you would have been taken in by the Nazi promises? Which would appeal to you
Take some thinking time…

17. Add to your AVU (Appeal of the Nazis side)
Nazi Party Policies
What the Nazi party believed
Examples of at least 4 promises and who they were aimed at
How did the Nazi policies help them become more popular?

18. 2. The Presentation of the Nazi Party

19. Propaganda Materials which present a biased view
The Nazis were masters of propaganda, posters, newspapers, speeches, songs etc.
Dr Josef Goebbels was in charge of propaganda – he ensured the Nazis were always presented in a positive light
Hitler was presented as a saviour - the only man to save Germany

20. Propaganda 1: Long Live Germany!

21. Propaganda 1: Long Live Germany!
Hitler as a god-like figure – bathed in a glow of light – like an angel
also bursting through the dark clouds, suggesting Hitler can push through any enemy and obstacle.
The eagle flying over head – eagle used a lot in propaganda posters – symbol of power and strength
Long Live Germany – Hitler will ensure Germany’s survival
Hitler is serious, determined
Numbers of supporters - strength
The stark red of the flags provides and definite contrast against the grey uniform and landscape and make the nazi emblem stand out.

22. Propaganda 2 : One Last Hope: Hitler

23. Propaganda 2 : One Last Hope: Hitler
Germany is a country in despair.
The style of drawing gives the people a ‘rough edged’ quality – making me think that they have been through a lot in recent times.
People are tired, hungry, desperate
HITLER the biggest writing on the poster
Mixed age range of people – all are suffering
Idea you should put your trust, your last hope in Hitler
The use of colour in this poster is extremely effective – the people are all coloured in a dirty brown shade – enforcing this feeling of rough, tired, poor, shabby people who have had a hard time. It also makes the words stand out as they are printed in white.

24. What else contributed to the Nazis positive image?
The SA ‘Brownshirts’ – Strong, disciplined, smartly dressed in brown uniforms – they gave the impression of organisation
The Swastika – a bold, easily recognizable symbol – made them stand out from the competition

25. Add to your AVU (Appeal of the Nazis side)
Nazi Propaganda
Who was in charge of propaganda and how he presented Hitler
An example of one propaganda campaign (and what it made people think)
Why the SA impressed people
How the swastika helped the Nazis

26. 3. Hitler’s Leadership Skills

27. 1. Hitler was a great speaker
Hitler was the driving force behind the Nazi party
He was a charismatic public speaker
His speeches were so popular he even charged people to come and hear them
Started quietly and slowly but became loud and spellbinding
Used humour and anger to enthuse his audience
Hitler's speeches

28. 2. Hitler’s ideology
Hitler was a WWI veteran and had won the iron cross – this gained him respect
He was a German patriot – He loved Germany and was a nationalist
He wanted to make Germany strong and proud again
He had a vision for Germany
He provided people with ‘scapegoats’ = groups they could blame for their problems eg. Jews, Communists and immigrants

29. 3. Hitler’s Important Friends
Alfred Hugenberg owned most of Germany’s cinemas and hundreds of newspapers
He supported Hitler as he wanted to stop the Communists and poured money into the Nazi party
In the 1930s, the cinema was the only place people could watch the news
Hugenberg basically gave the Nazis nationwide positive publicity
Many other rich businessmen also financially supported the Nazi party due to their fear of Communism

30. The massive sums of money given to the Nazis meant Hitler was the only politician who could afford to use air travel
This meant he could speak in several German cities in one day, maximising the amount of people who heard his message

31. Add to your AVU (Appeal of the Nazis side)
Hitler’s Leadership of the Nazi Party
Describe Hitler as a speaker.
What did people like about Hitler’s ideology?
Who were Hitler’s important friends and how did they help him?

32. N5 Extension: The Nazi party vs. The Communist party

33. The Nazi Party The Communist Party Leader: Adolf Hitler
Party Policies: Appealed to every group in Germany
Paramilitary: The smartly dressed SA, around 2million members
History: many SA and Nazi members respected WWI veterans or Friekorps
Who strongly opposed them: Communists
Party Vision: all members completely support a National Socialist Germany with Hitler as leader
Leader: Ernst Thälmann
Party Policies: Appealed only to poor and working class
Army: Red Front (banned in 1929 for violence)
History: strongly associated with the violent Spartacist Revolt in 1919
Who strongly opposed them: all rich, all middle class, anyone who supported democracy
Party Vision: Divided. Different opinions on how Germany should be run/ who should lead

34. Who looks more likely to return Germany to a strong and stable country?

35. Which paramilitary organisation looks more disciplined and organised?

36. Add to your AVU (Appeal of the Nazis side)
The Nazis compared to the Communists
Choose three areas of comparison and explain why the Nazis had the edge over the Communists
I.e. The Nazis had party policies that appealed to all – poor, rich, middle class, women and young people. The Communists only really appealed to one group – the working class.

37. Revision Task Create a revision diagram on The Appeal of the Nazis
It should contain
Four sections – policies, propaganda, Hitler as a leader and Nazis vs. Communists
Detailed information on the four topics
Symbols/ Pictures which help jog your memory