1. Flip Flop and Spatial (3D) Graphics in Lenticular Technique Dr. Ivana Žiljak, Dr. Jana Z. Vujic, Dr. K. Pap University of Zagreb, Croatia, Faculty of Graphic Arts 34th International Research Conference of Iarigai Grenoble, France, 9 to 12 September 2007

2. Keywords: spatial 3D graphics, flip flop graphics, lenticular technology, holography, new developments in printing materials design, protection, Ultraviolet (UV) an Infrared (IR) colors

3. During the past seven conferences we reported on document protection, special raster elements, holography on packaging material (Iarigai 2004). New research areas are lenticular technologies and security graphics with changing colours for digital printing in visible and invisible part of spectrum (from UV to IR) Introduction

4. This paper is a report on the most recent developments and application of new manners of visual communication, new printing developments through modern micro-lens technology, product and document protection Introduction

5. - spatial (3D) graphics - flip flop graphics, - multi-layer graphics - Ultraviolet (254 nm, 312 nm, 365 nm) - Infrared colors (780 – 1000 nm) Pokazati VIP, Narodne novine, posjetnici Micro-lens printing technique lenticular technology in this work

6. Design for Hewelt Packard, on cover of magazine Matropolitan

7. Contemporary documents: identification cards, passports, diplomas, certificates, packaging material especially medicaments should have high level of security and top modern design... security

8. in advertising products, direct mailing,... posters. on packaging material, promotion material such as promotion cards,... magazine covers, and advertisements in magazines... calendars...... advertising

9. ... fineness of lenticular programming has been expanded to multi-layer graphics situated in the “depths” or “heights” of the experience and tens of centimeters away from the printed level (called also 3D). Pogledajte izdignute moje inicijale na mojoj posjetnici

10. Spatial and flip flop computer models enable effective working and realization standards. The standards apply to parameters that determine - the angle of viewing, - the number of flip flop graphics, -the number of deep layers (3D graphics), - the height and depth of the image (3D portrait), - alternating certain levels, blending, colors, contrasts. Research Methods

11. The most important printing technique is direct digital print on the micro-lens plastic material itself (on its smooth side) with application of contact film in spray form. The print containing two or more incorporated images represents a high level of security. Only those who possess the original image parts can carry out and reproduce the original image. Small and larger formats on different micro-lens liniatures: from 20 to 120 LPI Digital printing lenticular methods

12. Scanning is done with a reflected white light, with UV light of selected wave lengths UV254, 312, 365 nm and with IR light selected wave lengths in 11 steps from 780 nm to 1000 nm. High quality scanning in the UV and IR area is carried out under an angel parallel in a line of micro lenses and perpendicularly to the micro-lenses. Scaner is Projectina Docubox security scaner.... testing, security

13. Keeping documentation on graphics, layers and colors in spetial designed database. Related databases are created as a basis for software type analysis. This is the first time that such analysis is approached systematically, with quantitative measuring on facilities with precisely determined lighting angles and determined wave lengths ranging from 254 to 1000 nm.... testing, security

14. ... Security, typography & lenticular for 75 lpi microlens IR 780 nm Uv 365 nmUv 254 nm 3D EPI Slanted

15. The experiment results include alternative typography in jumbo posters, and small size typography applied in the field of seurity.... typography & lenticular

16. The text example carried out in 3D technology graphics and typology with micro-lenses was 10 to 20 typographic dots. three dimensional executions on micro-lenses where the sense of height ranged up to 8 mm above the print's surface. for 50 lpi microlens

17. ... 3D lenticular The smaller liniatures (20 lpi) are more suitable for 3D designs; - their structure and the height of three- dimensional effect are stressed. Such designs on 20 lpi micro-lenses are good for larger formats, posters and material that are placed in large interiors or on jumbo posters. Sophisticated methods of the 3D portrait are proposed as the ultimate security level, photographed with 6 cameras, programmed and printed in 3D lenticular micro-lens technology.

18. ... 3D lenticular Original Skulpture 1/6.... 6/6 Lenticular Skulpure 3D 50 lpi microlens

19. ... 3D lenticular... to scan and fake such a portrait on identification cards and in passports because its initial record had been made in the technique of 3D photographing with six cameras, and is stored in the database.

20. ... Flip Flop lenticular The number of alternating images may be from 2 to 12 or even 24 horizontally or vertically in respect to the viewer.

21. Design Narodne Novine – Nacional Newslettter

23. Design Levitra promotive poster: Bayer Schering Pharma

24. Card Herplex

25. The motivation for this research work is the new manner of showing graphic and tyopgraphic dynamism in the industry for producing packaging material and the advertising industry.

26. Design FotoSoft

27. Design Hypo Bank

28. Card Croatian Telecom

29. This work has extended the knowledge and practice of designing security and advertising graphics and using digital printing with application on micro-lenses. This paper is a contribution to expanding knowledge through practical application of spatial and flip flop graphics in lenticular techniques and is aimed at having not only scientific research goals, but commercial ones as well. Such a graphic product or segment is interesting as an «eye catching» product, and is very soon singled out from other products.... Conclusion

30. ivana.ziljak@vip.hr www.ziljak.hr Ivana Žiljak