2. What Does Number 1 Mean? Ratings are numbers based on polls Nielson and Arbitron are the two leading radio and television pollsters Arbitron uses a diary Nielson places a meter in homes which records television viewing habits

3. How Many People Are Polled For the Spokane Metropolitan area, Arbitron sends diaries to about 1500 people. Half are returned. Nielson puts People Meters in about 4,000 homes throughout the U.S. Is polling accurate? If a good random sample is collected, it can be fairly accurate. (Nielson: plus or minus 3%.)

4. The Move To People Meters Nielson previously used a device called an audimeter – placed in 1700 homes. Audimeters told what programs the tv sets were tuned to. Family members kept diaries. 1987 replaced with People Meters. Each family member ’ s viewing monitored electronically. (Used a remote control device to log in) – 4000 homes.

5. Random Sample Population should reflect universe (community surveyed). There should be no bias factors. Questions/method should be objective, not leading. Survey group size can be relatively small if it ’ s a good random sample. Margin of error indicates viability of survey (plus/minus 3 is fairly common – higher margin suggests weaker viability)

6. Television ratings has two basic types: Rating – Expressed as a percentage of universe (community surveyed) Share – expressed as a percentage of those in the community watching TV during survey period. Which would be the larger number (all else equal) Share – because it ’ s the same number as a percentage of a smaller group.

7. Rating: percentage of universe Universe: entire community surveyed (example — Spokane Metropolitan Area – entire population) Assume 100 homes in the community. TVs in 10 homes are tuned into “ As The Stomach Turns ”. What is the Rating? 10 (not 10%, just 10)

8. Share-percent of viewers (listeners if radio) Same universe as previous example – 100 homes in community 20 homes have the TV on. 10 are tuned in to “ As The Stomach Turns ”. What is the SHARE? 50 (not 50% - just 50)

9. USA-has 1000 households with TV. 600 sets are turned on. 300 sets tuned to “ All We Care About is Sex. ” 100 are tuned into “ Cops And Guns ” 200 are tune to “ People Who Think They Are Elvis. ” “ Sex ” gets what rating? “ Cops ” gets what rating? “ Elvis ” gets what share? How many households were tuned into “ Cops ” if it had a share of 16?

10. Answers: “ Sex ” rating: 33.3 (% of universe) “ Cops ” rating: 10 (% of universe) “ Elvis ” share: 33.3 (% of viewers) “ Sex ” – total number of households: 96.

11. How many hours a day? http://www.nielsenmedia.com/news releases/2005/AvgHoursMinutes929 05.pdf

12. So … how many people watched the Super Bowl? http://www.townhall.com/news/ap/ online/entertainment/tv/D8FJU6DG0.html

13. Compare Ratings ShowDateRating MASH198360.2 Dallas198053.3 Fugitive196745.9 Cheers199345.5 Ed Sulliv an 196445.3 ER21.5 Frasier16.3 Friends15.8 Stark Raving13.4 Mon Football13.3 Jesse12.9 Law & Order12.9 60 Minutes12.5 Everybody Loves Raymond 12.2 JAG11.8

14. Top Shows 1950-1951: Texaco Star TheaterTexaco Star Theater 1951-1952: Arthur Godfrey's Talent ScoutsArthur Godfrey's Talent Scouts 1952-1953: I Love LucyI Love Lucy 1953-1954: I Love LucyI Love Lucy 1954-1955: I Love LucyI Love Lucy 1955-1956: The $64,000 QuestionThe $64,000 Question 1956-1957: I Love LucyI Love Lucy 1957-1958: I Love LucyI Love Lucy 1958-1959: GunsmokeGunsmoke 1959-1960: GunsmokeGunsmoke 1960-1961: GunsmokeGunsmoke 1961-1962: Wagon TrainWagon Train 1962-1963: The Beverly HillbilliesThe Beverly Hillbillies 1963-1964: The Beverly HillbilliesThe Beverly Hillbillies 1964-1965: BonanzaBonanza 1965-1966: BonanzaBonanza 1966-1967: BonanzaBonanza 1967-1968: The Andy Griffith ShowThe Andy Griffith Show 1968-1969: Rowan and Martin's Laugh-InRowan and Martin's Laugh-In

15. 1969-1970: Rowan and Martin's Laugh-InRowan and Martin's Laugh-In 1970-1971: Marcus Welby, M.D.Marcus Welby, M.D. 1971-1972: All in the FamilyAll in the Family 1972-1973: All in the FamilyAll in the Family 1973-1974: All in the FamilyAll in the Family 1974-1975: All in the FamilyAll in the Family 1975-1976: All in the FamilyAll in the Family 1976-1977: Happy DaysHappy Days 1977-1978: Laverne and ShirleyLaverne and Shirley 1978-1979: Laverne and ShirleyLaverne and Shirley 1979-1980: 60 Minutes60 Minutes 1980-1981: DallasDallas 1981-1982: DallasDallas 1982-1983: 60 Minutes60 Minutes 1983-1984: DallasDallas 1984-1985: DynastyDynasty 1985-1986: The Cosby ShowThe Cosby Show 1986-1987: The Cosby ShowThe Cosby Show 1987-1988: The Cosby ShowThe Cosby Show 1988-1989: The Cosby Show (tied with Roseanne)The Cosby ShowRoseanne 1989-1990: RoseanneRoseanne 1990-1991: CheersCheers

16. 1991-1992: 60 Minutes60 Minutes 1992-1993: 60 Minutes60 Minutes 1993-1994: Home ImprovementHome Improvement 1994-1995: SeinfeldSeinfeld 1995-1996: ERER 1996-1997: ERER 1997-1998: SeinfeldSeinfeld 1998-1999: ERER 1999-2000: Who Wants To Be A MillionaireWho Wants To Be A Millionaire 2000-2001: Survivor: The Australian OutbackSurvivor: The Australian Outback 2001-2002: FriendsFriends 2002-2003: CSI: Crime Scene InvestigationCSI: Crime Scene Investigation 2003-2004: CSI: Crime Scene InvestigationCSI: Crime Scene Investigation 2004-2005: American IdolAmerican Idol