1. Honest Food

2. milk powder

3. Our Challenge: To build a trustworthy relationship between users and makers of food

4. Study

5. Jack loves eating fresh vegetables. He uses them to cook healthy meals for his family, but he’s weary of buying at street markets, since he doesn’t know the origin.

6. Mr. Grant has a small farm outside the city. His farm is not large enough to supply big retailers with high demands, but he would like to find an outlet for the surplus veggies he grows each season. Jack gets connected

7. Susan loves drinking rice wine and eating fresh tofu with her husband. But she’s worried about the ingredients used in the rice wines that are commercially available. She also prefers the taste of fresh, homemade tofu.

8. Susan gets connected Mrs. Chang’s hobby is making rice wine and tofu in her home. She would like to grow her hobby into a business, but she doesn’t know how to go about finding customers.

9. Domingo loves eating fresh chicken soup. But he’s worried about the treatment and health of animals used by local restaurants and shops.

10. Victor uses only free-range chickens at his local soup restaurant. He’d like to show that his food and processes are clean, safe and healthy. Domingo gets connected

11. Our Idea:

12. Honest Food Online Platform People Social Media Style Info Favorites, Likes, Comments, Stars, Rating, Groups FOR Potato, Grocery Store… Grocery Store (ShangHai)Province-Wide Transportation UnitsShangHai Farmer Contact Info Photos Videos Packaging Weekly and daily procurement schedules 5-Star Hotel (JingAn)Nation-wide Transportation UnitsHunNan Farmer Recipe Restaurants & Cafes (ShangHai)Transnational Transportation UnitsTurkish Farmer Recipe Reg. Info for Transportation Units Reg. Info for Farmers Company InfoContact Info Contact InfoPhotos From where to whereVideos Weekly, monthly, daily schedules of distributionLand Location What type of vehicleSeed Background Warehouse Info (Address, Visiting Hours…)Planting Periods Integrated Tracking SystemYielding Periods GM or not Number of people working Watering schedule (time periods, amount of water per square meter, the ways of it like direct watering, dropping, etc.) Pesticide Info (Company, ingredients, amount used…) Machinery (tractor, hand equipment, cows for pulling…)

13. Honest Food Online Platform Trends on Global Information We all agree on: Information technologies surrounds our lives all around… Information flows and advances faster than ever… We all want to know more… “Farmer`s Friend” Concept Building trustworthy relationships between food makers and food users through getting them closer to each other with information exchange, communication and transparency… We do not change the people! We want to help people to change themselves!

14. Food User Food Maker F F F F F F Front System AGENT Support System SOLUTION

15. Honest Food Online Platform Political & Social Change Democratization of raw food market or People`s Power Everyone has their own voices. Betterment in all levels of the food production and food distribution chain Survival of the Fittest: Faster, refined… New Standards by the food user New businesses and networking Support for grassroot food production Hobby becomes business. Support for migrants and immigrants: Wherever you go in the world, you can choose the products of your men!

16. end