1. ASSESSING MEDIA LITERACY IN A NEW LEARNING CULTURE Dietmar Schipek

2. 1.2 MIO PUPILS 120.000 TEACHERS 6.000 SCHOOLS

4. THE MEDIA LITERACY AWARD IS INTENDED TO THEMATISE MEDIA LITERACY AS A POLITICAL, SOCIAL, CULTURAL AND PERSONAL QUALIFICATION AND TO ENHANCE THE CULTURALLY APPROPRIATE USE OF MEDIA IN A EVERYDAY CONTEXT.

5. LONG TERM STUDY - THE MEDIA LITERACY AWARD STARTED 2001 - MORE THAN 400 PROJECTS EACH YEAR - CONTINUOUS PROCESS EVALUATION

6. SELF-EFFICACY Enabling self-efficacy experiences is very important to the learning process. CRITICAL THINKING requires guidance and empowerment because this way of thinking is not something innate. CREATIVE THINKING Creativity can be learned. OPEN-MINDEDNESS With a digital window on the world we are literally globally open. The ability to cope with ambiguity can be learned. SUCCESS FACTORS IN MEDIA EDUCATION

7. 3 4 2 1 ML SET UP - 4 WAYS START to use the wide range of cultural facilities become a open- minded creative and critical thinker MAKE a project We're happy to help you ENCOURAGE and enable the development of individual competencies use our new textbook with prototypical tasks INTEGRATE ML into your subject find hundreds of good examples published

8. RADIO FILM PRESS ICT NET GAME LEARNING BY DOING

10. ‘Recommendation General 1. Whichever terms are used, clearly include core ML constitutive parts - Critical thinking and Participatory competences – within its definitions.’

11. ‘Recommendation General 2. Within the ML approach, emphasise the social, ethical and cultural aspects (in addition to the economical one)’

12. ‘It is necessary to introduce media education in the curricula for all different levels of schools, including primary and kindergarten. Therefore we recommend the inclusion of ME as an obligatory part of the curricula in primary and secondary (lower and upper) schools curricula.’ 

13. ‘4. Training for Teachers ME training courses for teachers of primary and secondary schools should be initiated. Training should be offered to all teachers.’ 

14. ‘5. Access and Development of Teaching Resources Ample, innovative and effective ME learning resources should be collaboratively developed, validated and rendered easily accessible to teachers.’

15. ‘6. Develop Evaluation Assessment Tools It is important to develop a more systematic research to validate and refine tools which have already been developed to measure media literacy competences levels for each grade of school. Therefore, in cooperation with educators, both theory-based research and empirical research with practical evaluations of the skills acquired need to be developed at national level.’ ?

16. Media education is one of the integrating principles of Austrian education. Decree ------- Curricula ------- Competencies ------- Teaching material ------- Prototypical tasks & Portfolio ------- Best Practice ------- Development plan - Media Education ------- Empowerment evaluation -------

17. NEW LEARNING CULTURE Claudia Schmied, Federal Minister for Education, Arts and Culture 2007-2013

19. Development plan Media Education

20. CROSS-CURRICULAR COMPETENCIES FRAMEWORK Individual Environment Nature Technology Environment Nature Technology Group/Society 21 media competencies [ 14 Educational principles and priorities ]

22. IN-SERVICE TEACHER TRAINING ML self-assessment test Textbooks / Workbook / Portfolio

23. WHAT WORKS BEST FOR LEARNING? ‘Visible Learning means an enhanced role for teachers as they become evaluators of their own teaching.’

25. In-service teacher training ML SELF-ASSESSMENT

26. PILOT: ML SELF-ASSESSMENT / AGE 14-17 Colaborating online on a joint project Video or Audio of any kind COMMUNICATION ABILITY Not really I know how to do that I'm very good at all that I've never tried Not too badly Yes, I can do that well

27. EMPOWERMENT EVALUATION Empowerment evaluation is an evaluation approach designed to help communities monitor and evaluate their own performance. ‘Empowerment evaluation is the use of evaluation concepts, techniques, and findings to foster improvement and self-determination.’ (David Fetterman)

28. SELF-DETERMINATION THEORY (SDT) is a theory of motivation. It is concerned with supporting our natural or intrinsic tendencies to behave in effective and healthy ways. The theory was initially developed by Edward L. Deci and Richard M. Ryan, and has been elaborated and refined by scholars from many countries.

29. EDUCATIONAL STANDARDS IN AUSTRIA specify an average level of achievement. An intermediate level that ought to be achieved on average, or as ideal. They serve as orientation in teaching and learning.

30. DEVELOPMENT PLAN OPEN STANDARD TEXTBOOK &PORTFOLIO SELF-ASSESSMENT SQA-SCHOOL QUALITY EMPOWERMENT EVALUATION

32. Cross-Curricular Decree on Media Education MEDIA LITERACY IN EDUCATION Curriculum YES Competencies YES Prototypical tasks YES ISCED 2 Curriculum YES Competencies YES Prototypical tasks MISSING ISCED 1 Curriculum YES Competencies YES Prototypical tasks YES ISCED 3 Matriculation examination YES Best practice examples YES

33. OPEN STANDARD Has each student completed a media project at least once a school year? Has every student critically analyzed and evaluated media messages at least once a month? Has each student used the Internet at school at least once a week? Has each student seen a recommended movie and discussed it in a lesson at least once a year?

34. ONE MORE THING

35. THE NEW TEACHER TRAINING PROGRAMM STARTS RIGHT NOW... MEDIA LITERACY INTEGRATED?

36. NEW TEACHER TRAINING COURSES ML&ICT INCLUDED The main task for Austrian universities and teacher training colleges is now developing curricula for the new teacher education programme which will lead to compulsory masters courses (4 year bachelor programme plus 1 to 2 year masters programme)

37. mediamanual.at is an interface and communication platform for active media work in schools. It explores teaching and learning processes, develops teaching materials and networks of knowledge production, organizes competitions, meetings, courses, and encourages, advises and supports teachers and school in developing projects. THANK YOU!