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Shooting Features Faster, Better, Cheaper SPE Confidential1 ConceptionDevelopment Results SPTech Skills Knowing how directors and DPs shoot Practical experience with shooting Ability to create new production workflows SPTech Skills Knowing how directors and DPs shoot Practical experience with shooting Ability to create new production workflows F65 System Testing Trialed on Sony produced demo footage SPE and production camera tests Lighting tests – types of light and levels of lighting F65 System Testing Trialed on Sony produced demo footage SPE and production camera tests Lighting tests – types of light and levels of lighting Technology Partners Sony to improve camera operation. FilmLight on tools for Dailies and DI. Technology Partners Sony to improve camera operation. FilmLight on tools for Dailies and DI. “After Earth” First SPE shoot using F65 Colorworks designed near-set dailies system deployed on location. “After Earth” First SPE shoot using F65 Colorworks designed near-set dailies system deployed on location. “Smurfs 2” Large scale EFX asset management streamlined by PBB. “Smurfs 2” Large scale EFX asset management streamlined by PBB. The Challenge New camera technology, started shooting immediately F65 available Needs new workflows Large amount of data The Challenge New camera technology, started shooting immediately F65 available Needs new workflows Large amount of data Workflow Development Colorworks adds F65 support to near-set dailies and PBB. Created workflow to shoot w/o a DIT Workflow Development Colorworks adds F65 support to near-set dailies and PBB. Created workflow to shoot w/o a DIT Education Partnered with Productions to train Directors and DPs on the F65. Education Partnered with Productions to train Directors and DPs on the F65. Across All Productions Assets pushed to PBB Pulled by editorial and EFX. Work with productions on-set to characterized and fix F65 problems Across All Productions Assets pushed to PBB Pulled by editorial and EFX. Work with productions on-set to characterized and fix F65 problems “No Good Deed” Shot on location with very little additive lighting. “No Good Deed” Shot on location with very little additive lighting. “About Last Night” Shot without a DIT - production is more agile, camera moves are quicker “About Last Night” Shot without a DIT - production is more agile, camera moves are quicker Camera Operation Hands on assistance to productions Worked with Sony to resolve camera issues and feed back productions’ needs Camera Operation Hands on assistance to productions Worked with Sony to resolve camera issues and feed back productions’ needs The Proposition 4k cameras (F65) duplicate film resolution, dynamic range so DP can shoot as if on film Better sensitivity than film requiring less light therefore less generator power File based workflow reduces time and labor Reduce set up on set by deferring some manipulation to digital intermediate The Proposition 4k cameras (F65) duplicate film resolution, dynamic range so DP can shoot as if on film Better sensitivity than film requiring less light therefore less generator power File based workflow reduces time and labor Reduce set up on set by deferring some manipulation to digital intermediate
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Technology Deal Makers Content Protection Deal Negotiations Content Protection Technology SPE Confidential2 Home Entertainment EST VOD Premium VOD (early window) AVOD Hospitality Physical media Home Entertainment EST VOD Premium VOD (early window) AVOD Hospitality Physical media Television SVOD OTT TV (including catch-up) Television SVOD OTT TV (including catch-up) Non-theatrical In flight entertainment, cruise ships and trains Non-theatrical In flight entertainment, cruise ships and trains Sony Pictures as licensee Crackle Channels (for OTT services) Sony Pictures as licensee Crackle Channels (for OTT services) Over 200 Deals for SPHE & SPT Including Amazon, AT&T, Avail, Bell, BestBuy, Comcast, Cox, Crackle, DirecTV, Dish, Filmbank, Foxtel, France Telecom, HBO, Hulu, Intel, iTunes, Liberty UPC, Lodgenet, Microsoft, MobiTV, MoviesNow, Netflix, Orange, Rogers, Rovi, Shaw, Showtime, Sky, Skype, Starz, Telefonica, Tesco, etc. Over 200 Deals for SPHE & SPT Including Amazon, AT&T, Avail, Bell, BestBuy, Comcast, Cox, Crackle, DirecTV, Dish, Filmbank, Foxtel, France Telecom, HBO, Hulu, Intel, iTunes, Liberty UPC, Lodgenet, Microsoft, MobiTV, MoviesNow, Netflix, Orange, Rogers, Rovi, Shaw, Showtime, Sky, Skype, Starz, Telefonica, Tesco, etc. Over 40 Non-theatrical Deals Including Bluebox, Filmbank, IFE Services, Lufthansa Systems, Panasonic, Rockwell Collins, Row 44, Thales, Thomson Aerospace, etc. Over 40 Non-theatrical Deals Including Bluebox, Filmbank, IFE Services, Lufthansa Systems, Panasonic, Rockwell Collins, Row 44, Thales, Thomson Aerospace, etc. Crackle and Channels Licensing content from Fox Crackle and Channels Licensing content from Fox Content Protection Standards Understand the technology. Understand and contribute to licensing terms that define compliance and robustness. Work to add better security to meet evolving usage models. E.g. HDCP, DTCP, OMA, AACS, etc. Content Protection Standards Understand the technology. Understand and contribute to licensing terms that define compliance and robustness. Work to add better security to meet evolving usage models. E.g. HDCP, DTCP, OMA, AACS, etc. Enhanced Content Protection High value content (4k, early window) Goal is that hacking only exposes one title instead of all published titles. Enhanced Content Protection High value content (4k, early window) Goal is that hacking only exposes one title instead of all published titles. New Content Protection Technologies Gain knowledge and offer feedback on new content protection technologies Use knowledge to move the market New Content Protection Technologies Gain knowledge and offer feedback on new content protection technologies Use knowledge to move the market Ultraviolet – DRM Interoperability 5 DRMs for EST 12 DRMs for streaming. Ultraviolet – DRM Interoperability 5 DRMs for EST 12 DRMs for streaming.
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The Result The ChallengeThe Solution Creating UltraViolet SPE Confidential3 The State of the Market EST launched but consumers were not buying. Digital sell-through was broken. Proprietary digital services (e.g. iTunes, Xbox, PlayStation), lock consumers into a brand diminishing value of EST. The State of the Market EST launched but consumers were not buying. Digital sell-through was broken. Proprietary digital services (e.g. iTunes, Xbox, PlayStation), lock consumers into a brand diminishing value of EST. Home Entertainment Electronic sell-through (EST) transactions are the highest margin. Home Entertainment Electronic sell-through (EST) transactions are the highest margin. Open Standards Market needs open standards for digital distribution similar to DVD and Bluray. Open Standards Market needs open standards for digital distribution similar to DVD and Bluray. Cross-Industry Support Build consensus across multiple industries, CE, IT and Content Providers, to support an open market ecosystem and drive proprietary services to an open platform. Cross-Industry Support Build consensus across multiple industries, CE, IT and Content Providers, to support an open market ecosystem and drive proprietary services to an open platform. The Brand Create a brand (Ultraviolet) that offers consumers a consistent and predictable experience accessing their collections across all Ultraviolet services. The Brand Create a brand (Ultraviolet) that offers consumers a consistent and predictable experience accessing their collections across all Ultraviolet services. The Organization The Digital Entertainment Content Ecosystem (DECE) was formed to fund the development of an open and interoperable rights locker service that allows consumers to access their digital collections from any Licensed service. The Organization The Digital Entertainment Content Ecosystem (DECE) was formed to fund the development of an open and interoperable rights locker service that allows consumers to access their digital collections from any Licensed service. Open Standards Draft and license open specifications allowing any third party service to offer Ultraviolet services and devices Open Standards Draft and license open specifications allowing any third party service to offer Ultraviolet services and devices The Timeline Ultraviolet launched Oct 2011 Live in US, UK, and Canada Live in Australia, New Zealand and Ireland in 1st Q 2013 The Timeline Ultraviolet launched Oct 2011 Live in US, UK, and Canada Live in Australia, New Zealand and Ireland in 1st Q 2013 The Numbers More than 45 companies licensed 7,600+ titles from most major Hollywood studios 7 Retailers live including; Walmart/VUDU, Barnes and Noble/Nook, Best Buy and Flixster More than 6.5 million household accounts, and growing Can be watched on 200M++ devices in US The Numbers More than 45 companies licensed 7,600+ titles from most major Hollywood studios 7 Retailers live including; Walmart/VUDU, Barnes and Noble/Nook, Best Buy and Flixster More than 6.5 million household accounts, and growing Can be watched on 200M++ devices in US Raised Capital Raised $8M in outside financing to launch UV Raised Capital Raised $8M in outside financing to launch UV
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The Results The ChallengeThe Solution Screening Room On-line(SRO) & Signal SPE Confidential4 Physical Media Need to reduce the thousands of physical elements being created / distributed in order to reduce the risk of piracy and lower costs. Physical Media Need to reduce the thousands of physical elements being created / distributed in order to reduce the risk of piracy and lower costs. New Devices The proliferation of mobile devices such as tablets, iPads, iPhones, etc. only adds complexity that needs to be addressed as end-users request content to be delivered to these devices New Devices The proliferation of mobile devices such as tablets, iPads, iPhones, etc. only adds complexity that needs to be addressed as end-users request content to be delivered to these devices Use Existing Resources Use our existing, internally developed digital media repository to supply content through a new interface Use Existing Resources Use our existing, internally developed digital media repository to supply content through a new interface A Complete Solution The SRO system together with the Signal system can provide a complete screener solution and can be used with all types of digital media: video, audio, pdf, etc. SRO is a web based streaming application that allows end-users to view content on Pcs, Macs, iPads, and tablets while connected to the internet. A Complete Solution The SRO system together with the Signal system can provide a complete screener solution and can be used with all types of digital media: video, audio, pdf, etc. SRO is a web based streaming application that allows end-users to view content on Pcs, Macs, iPads, and tablets while connected to the internet. On-Device Storage Signal allows for the delivered content to be stored on the local device thus eliminating the need for connectivity giving the user more freedom to view the content anywhere once it has been downloaded. On-Device Storage Signal allows for the delivered content to be stored on the local device thus eliminating the need for connectivity giving the user more freedom to view the content anywhere once it has been downloaded. Screening Room On-Line (SRO) 600+ users and 6500+ views since June 2012 launch Improved security – screeners are individually watermarked to the viewer to trace back if leaked; video watermarks can survive camcorder recordings Cost savings – eliminate $1.5M in costs for physical DVD screeners annually for SPT, SPHE, Marketing Screening Room On-Line (SRO) 600+ users and 6500+ views since June 2012 launch Improved security – screeners are individually watermarked to the viewer to trace back if leaked; video watermarks can survive camcorder recordings Cost savings – eliminate $1.5M in costs for physical DVD screeners annually for SPT, SPHE, Marketing Signal Push encrypted content to user’s mobile devices that is controlled centrally with content protection Currently used by Publicity to provide content to various talk shows Currently rolling out to SPT Cable Sales clients(60+ users) for theatrical screener content. Currently rolling out to SPT Sales executives(44 sales execs worldwide) for Television content. Signal Push encrypted content to user’s mobile devices that is controlled centrally with content protection Currently used by Publicity to provide content to various talk shows Currently rolling out to SPT Cable Sales clients(60+ users) for theatrical screener content. Currently rolling out to SPT Sales executives(44 sales execs worldwide) for Television content.
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Shooting 3D on a 2D schedule and budget SPE Confidential5 ConceptionDevelopmentOperation The Problem “The bottom line is, if you want to do good 3D, it’s very expensive. The camera equipment is expensive because it comes with a lot of techs, the labor. […] And there’s a lot of tech fixes -- it’s not easy shooting 3D.” -- Michael Bay The Problem “The bottom line is, if you want to do good 3D, it’s very expensive. The camera equipment is expensive because it comes with a lot of techs, the labor. […] And there’s a lot of tech fixes -- it’s not easy shooting 3D.” -- Michael Bay The Proposition With the right plan and the right equipment you can shoot 3D on the same schedule as 2D, with at most 3 additional crew and 3D post is primarily for adjusting depth to meet creative intent. The Proposition With the right plan and the right equipment you can shoot 3D on the same schedule as 2D, with at most 3 additional crew and 3D post is primarily for adjusting depth to meet creative intent. The Skills Knowing what makes good 3D. Experience with rigs. Workflows for productions from TV to major motion pictures The Skills Knowing what makes good 3D. Experience with rigs. Workflows for productions from TV to major motion pictures 3D Systems Testing Speed of initial set up Ability to not need repeated adjustments Time to change lens Resilience to real-world handling 3D Systems Testing Speed of initial set up Ability to not need repeated adjustments Time to change lens Resilience to real-world handling Trial Runs Successfully shot episodes of “Happy Endings” and “Days of Our Lives” in 3D on the same schedule as normal. 2D version taken from one camera on each rig and aired as part of normal run. Trial Runs Successfully shot episodes of “Happy Endings” and “Days of Our Lives” in 3D on the same schedule as normal. 2D version taken from one camera on each rig and aired as part of normal run. Screen Gems “Planet B Boys” feature shoots in 3D on Screen Gems normal 2D schedule of 35 days. Average 40 set ups a day, three rigs in simultaneous use. Only incremental cost of 3D is rig and three crew members. Never waited for 3D. No 3D correction or conversion needed for rig footage. Screen Gems “Planet B Boys” feature shoots in 3D on Screen Gems normal 2D schedule of 35 days. Average 40 set ups a day, three rigs in simultaneous use. Only incremental cost of 3D is rig and three crew members. Never waited for 3D. No 3D correction or conversion needed for rig footage. SPT’s Left Bank Productions Episode of BSkyB’s “Little Crackers” shoots in 3D in 4 days after one day training for crew. Incremental cost of 3D is rig and two crew members. Producers want to shoot more Sky shows in 3D. SPT’s Left Bank Productions Episode of BSkyB’s “Little Crackers” shoots in 3D in 4 days after one day training for crew. Incremental cost of 3D is rig and two crew members. Producers want to shoot more Sky shows in 3D. Workflow Colorworks designs near-set dailies system for “Planet B Boys”, footage stored and managed on Production Backbone. Workflow Colorworks designs near-set dailies system for “Planet B Boys”, footage stored and managed on Production Backbone.
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