1. Tri-S.S.S-lon

2.  Triathlon-style surf and skate event  3 events; surf heat, long board skateboard time trial, skimboard heat  Points system  1 day event  Male and female divisions, max 100 competitors in total  Demographics/target market: 18-30 year old, ‘weekend surfers and skaters’, Gold Coast residents  Community focused event, still with competitive edge, will start 6am and run until 5pm with entertainment and lunch break in Burleigh park for spectators/friends/family to enjoy Event Details What is Tri-S.S.S-lon?

3. Strengths: Unique event, one of a kind Provides an opportunity that currently doesn’t exist to the target demographic on the Gold Coast An attractive event to the ‘weekend’ surfer and skater Weakness: Is the first event of its kind, may be hard to generate a hype around it and have support Limited funds to spend Relies quite heavily on sponsorship and volunteers Only three people on organising team, may result in quite a lot of stress and pressure Opportunities: To establish the name and company, and become recognized as the leaders in this type of event To grow and develop into something bigger and better Be acknowledged for helping out the community and providing opportunities that do not exist Threats: Other organizations/companies following suit Bad weather and surf on day of event Small numbers of spectators/friends/family watching from the park Lack of sponsorship Lack of atmosphere and excitement Already established surf/skate companies/organizations creating a similar event SWOT

4.  Unique event, has not been an event like this before, so customers don’t have to choose between us and the competition  The customer will have a fun day, build a sense of community, participate in a competition, make friends, remember the day afterwards, look forward to it happening again  There will be great prizes to be won, good opportunity for friends and family to have a picnic in the park and support competitors  Fills in the gap for lack of competition out there for ‘weekend’ surfers & skaters  Customer value on offer is the experience gained, quality of event & opportunity for competition  Customers are going to be very excited!  This event adds 100% value compared to present mode of operation  PMO solutions do not offer something that our event will not Value Proposition

5.  Demographics: 18-30 year old males and females, Gold Coast residents, surfers/skaters (classified as ‘weekend’ surfers/skaters, i.e. not pro)  515 157 people on Gold Coast (from 2009 census data), of these 14.3% aged 18-30 years  Therefore, approx. 73, 152 people in age category for event  Even if only 1% fall into the event demographics that’s still 731 which is a large potential market demand considering there is a maximum of 100 entries for the event Market Size

6.  Strengths -need/want -Fixed costs -Competitive advantage -Personal fit -Management team  Challenges -Sustainability of advantage -Community participation rate -Agility Feasibility Analysis Quickscreen Score: 121/140 = 86.4 %

7.  Not a ‘for-profit’ event (at least in the first year)  $50/competitor=$5000 in kitty  Sponsors/investors to donate prizes  Sponsors/investors to supply cash payments??  Set up costs (stationary, phone bill, banners) $300  Marketing costs (local newspaper, posters, radio announcement, flyers) $400  Insurance (liability insurance) $300  Other costs (tent hire, PA system, band payment for park entertainment, contribution to council for use of park & beach, judging panel) $2500  Misc. costs $1000  Total costs= approx. $ 4500 Funding

8.  Professional and experienced management team  Exposure of your brand/company (through website, logos on pamphlets, banner up at the event, recognition)  We have a well defined target market with additional demographics at the event as spectators  Be part of something unique and be there from the very beginning  Help the community by ensuring this event can go ahead and is a success So why should you invest?

9.  Be able to take event to different communities with similar beach/skate culture (not just Gold Coast)  Add a charity/fundraising aspect to the event; each sport has a nominated charity or project to raise money for (CrowdRise)  Can add in other events such as BMX, paddle surfing or short skateboard event  Increase number of competitors Future planning/ideas

10.  Is focused towards the competitors  Lets them know all event and registration details  Promotes avenues of social media as a way to get involved and be up to date with the event  Includes a promo clip on home page (link here to show)  Acknowledges and provides links to all sponsors and relevant bodies Website

11.  http://www.abs.gov.au/AUSSTATS/abs@nrp.nsf/Latestproducts/LGA334 30Population/People12006- 2010?opendocument&tabname=Summary&prodno=LGA33430&issue=2 006-2010  http://www.gcparks.com.au/park-details.aspx?park=1489  http://www.surfingaustralia.com/  http://www.skateboardingaustralia.org.au/ Sources