1. Stimulating Environmental Change With the Network for a Healthy California–Retail Program Presented by: Melanie Hall, MS, RD

2. Identifying the Need for Change CX3 Scoring System Community Awareness –Education and trainings Retailer Awareness –Tactful ways to alert retailers

3. Selection Criteria Are there other community based organizations or schools within walking distance? Is criminal activity permitted near on the premises? Does the retailer sell alcohol or cigarettes to minors? How far away is the nearest full service grocery store?

4. Retailer Buy-in Profit… What’s in it for them? –Sales –Decreased Crime? –Positive Community Image…Sales Cost –Time/Labor –Space –Equipment –Product/Waste Available Resources –Retail Program Materials/Services

5. Retailer Communications

6. Retailer Training Product Selection Equipment/Space Needs Product Training –Storage –Display –Pricing –Product Turnover/Waste

7. Retailer Training Materials

8. Store Conversion Promotions Food Demonstrations Signage Coupons Donations

9. Promotional Training

10. Program Maintenance Consistent product quality and availability Staff training protocols

11. Maintenance Tools

12. Evaluation Definition of Success –Retailer conversion maintained over time –CX3 scoring Consumption –Sales Collateral Success –Decreased crime –Community economic development

13. Questions?