1. BenQ MP722 Digital Projector Product Training DBB0 2008-Feb

2. BenQ Confidential (July/2007)  2007, BenQ Corporation BenQ MP722 Digital Projector -Keep the classroom lively

3. Contents Segmentation, Target Audience, Positioning MP722 Highlights Range of Accessories Against Competitors Challenging Sales Scenarios Appendix

4. STP

5. Business Education Public Display Stationary Main Stream Commuter Low High - Portability - ID - Robustness - Legibility - Brightness - Quietness - Good C/P Ratio - Robustness - Color - Brightness - Color - Redundancy - Legibility - Brightness - Color - Good C/P Ratio - Robustness - Color - Brightness - Color - Central Control - Brightness - Long Operation - Brightness - Color - Long Operation Market Segments & Requirements - Data Projectors MP722

6. MP722 Value Proposition MP722, with high brightness, superb image color, can deliver bright and brilliant presentation in classroom Legibility High Brightness, 3000 ANSI Native XGA Resolution 2000:1 High Contrast Ratio Vivid Color BrilliantColor UNISHAPE 3D Color Mgmt. Wall Color Correct

7. MP722 Highlights

8. BenQ Confidential (July/2007)  2007, BenQ Corporation Key Features of MP722  BrilliantColor TM  UNISHAPE TM  3D Color Management  Wall Color Correction  Security password  MyScreen  Detachable keypad  Lamp door on upper case  Splash screen lock  Power On/off ring tone  Presentation Timer  Quick Auto Search  Quick Cooling  Lamp Care  Panel Key Lock  FAQ Function  Blank (Eco mode)  11 sets of picture mode  Resolution reminder  12V trigger  HDCP compatible  High altitude mode

9. Sense the COLOR Sense the THOUGHTFULNESS Product Features

10. Boost mid-tones by 50% MP722 BrilliantColor TM Regular 4 Segments CW(RBGW) Golden Ratio 6 Segments CW (RBGYCW) Not-So-Saturate & Greenish Color More Vivid & Natural Color BrilliantColor TM is a new cutting-edge technology that enables higher brightness levels by boosting mid- tone colors over 50%, resulting in more vibrant, precisely rendered colors.

11. MP722 Brilliant Color TM Technology  New color-processing algorithm being developed by BenQ & TI, unlike traditional color algorithm use fixed bits, Brilliant Color adopt floating point algorithm, which result in less noise and accurate color.  By using color transition zone (Spoke) to provide greatly enhanced white and secondary color processing over 50%.  Supports 6 colors wheel designs which make color gamut 5% larger than normal projector. Spoke

12. UNISHAPE TM improves picture performance by Variable Ballast Waveforms MP722 UNISHAPE TM Without UNISHAPE TM With UNISHAPE TM

13. BenQ Confidential (July/2007)  2007, BenQ Corporation + Variable Plateau Up to 40% brighter image Flexible color correction Loss-free adjustment of white point Full digital control MP723 UNISHAPE TM Dynamic modePresentation modesRGB & Cinema mode + MP723 Waveform v.s. Picture mode

14. Independent color adjustment of Red, Green, Blue, Cyan, Magenta, and Yellow 3 dimension color adjust Green Blue Decrease Enhance Original Picture MP723 3D Color Management

15. MP723 Wall Color Correction Have fun with consistent color in various environment light yellow: 2174pink: 2138light green: 2206 blue: 2210// /

16. Sense the COLOR Sense the THOUGHTFULNESS Product Features

17. Still waste your time on searching source? Just turn on Quick Auto Search and plug in cable Then get image in 2 seconds! MP722 Quick Auto Search

18. OSD quick help for users! No need to check user’s manual Plus 17 languages support ! MP722 Built in FAQ in OSD

19. – Remind you projector status! 1. Power on ring tone: Projector has been activated. 2. Power off ring tone: Finish cooling, unplug and go! How to enable or disable the Power On/Off Ring Tone? MP722 Power On/Off Ring Tone

20. MP722 Detachable Keypad Detachable keypad offer you a best way to secure your projector !!

21. Always show out your unique style! & Never worry about thief Capture company logo or favorite picture as splash screen and lock it! MP722 Splash Screen Lock

22. Need to protect Lighting Lamp Instruction Lighting system Pre-cooling system Intelligent Lamp Protection System No need to protect Lamp Fan Guarantee not to damage lamp MP722 Lamp Cure New Intelligent Lamp Protection System

23. Press it for 5 seconds – Prevent the accident touch! Enter OSD to enable panel key lock! Oops! Someone touched the keypad! Use remote control to unlock panel key! Focus on presentation, no worries on projector! or The panel keys are now unlocked! The panel keys are now locked! From keypad: press ▼ for 5sec From Remote: press right key for 5 seconds or “MENU” to release from OSD MP722 Panel Key Lock

24. - A thoughtful tool for presenters! MP722 Presentation Timer Set up Timer Easy to set up: Show “Timer is ON”Final count downShow “Timer is OFF” when it’s over

25. Supply power for versatile equipments Easily enlarge connectivity! MP722 12V Trigger Electric Screen

26. Digital Zoom Up to 200% The digital zoom function allows the user to zoom in digitally on specific portions of a displayed image. Arrow keys for shift function Zoom in & zoom out Zoom in Shift to right Shift to right/ down Zoom in MP722 Digital Zoom

27. MP723 Vivid Color BrilliantColor UNISHAPE 3D Color Management Wall Color Correction Reliability & Security Detachable Keypad Splash Screen Lock Lamp Care Panel key lock Ease of Use Quick Auto Search Power on/Off Tone OSD FAQ Smooth Presentation Timer 12V trigger Digital Zoom Page on/down Legibility High Resolution Native XGA High Contrast 2,000:1 High Brightness 3000 ANSI MP722 Benefit Tree

28. Range of Accessories

29. Standard Accessories Remote Control VGA Cable Power Cord (Varies by Region)

30. Optional Accessories Spare Lamp Ceiling Mounting Kit Presentation Plus Soft Carry Bag

31. Against Competitors

32. BenQ Confidential (July/2007)  2007, BenQ Corporation MP722 Competitor Comparison 3000 ANSI MP722

33. Appendix

34. Multi-function Connectors Basic video input - Composite - S-video D-sub output D-sub input - Analog RGB - Component Rear IR sensor DVI-I input - DVI-A - DVI-D(HDCP) Audio input 12V trigger USB(mini B type) - For page up/down RS- 232 12V

35. Ease-to-Use Remote Control Laser pointer Hot keys for Brightness and Contrast adjustment 11 picture modes Image capture for Start-up- screen Major function hot keys - Enter: confirm Menu/ Exit: access the OSD and return from OSD Arrow key: Hot keys for keystone, FAQ and Panel key losck/ arrow keys Auto: auto adjustment Source: source detection Blank: hide image Digital zoom hot key Page up/down hot key Presentation timer setup hot key