1. Business Cordless Telephony EN/LZD 104230 RA Business Cordless Telephony Marjolijn Bouwman Product Marketing Business Cordless Telephony Business Cordless Telephony

2. EN/LZD 104230 RA Total Worldwide Business Cordless Market Forecast Business Cordless Telephony

3. EN/LZD 104230 RA Sources : MZA Oct 98, DataPro 97, Ericsson Maturity of the Cordless PABX Market Business Cordless Telephony

4. EN/LZD 104230 RA Business Cordless Market Today - Main Competitors Main Market in 1998 Remains Western Europe –Sweden –Germany –France –United Kingdom Competition –Alcatel –Siemens –Philips –Nortel –GSM indoor Business Cordless Telephony

5. EN/LZD 104230 RA Alcatel 22% Ascom 4% Ericsson 39% Hagenuk 4% Nortel 6% Others 5% Siemens 9% Philips 5% Lucent 1% Kirk 5% BCT Market Shares 1998 (Sold Line 1998) Source MZA May 1999 Business Cordless Telephony

6. EN/LZD 104230 RA Source: Dataquest (October 1997) (France, Germany, UK) Enterprise Efficiency Cost Benefits of Cordless Solutions Business Cordless Telephony Improved Business Efficinency Increased Employee Satisfaction Reduced Moves Additions and Changes Costs Reduced Callback Costs Reduced Cabling Costs Increased Employee Productivity Improved Service to Internal Staff Improved External Customer Service Average Ranking

7. Business Cordless Telephony EN/LZD 104230 RA MD110 Integrated Cordless BC10 Mobility Server Ericsson DECT Portfolio Ericsson PBXForeign PBX DCT1800-GAP Bolt-on Cordless BP250/50 Integrated Cordless 1000 users 30 users 10 users 100 users 10,000 users BP32 Integrated Cordless Approx. Target Size DCT1800-S Bolt-on Cordless Business Cordless Telephony

8. EN/LZD 104230 RA PBXRadio Exchange(s) Base Stations Cordless Phones DECT Radio Connection Integration A Cordless Phone communicates with a Base Station and Radio Exchange via a DECT ‘Radio Connection’ System Architecture Business Cordless Telephony

9. EN/LZD 104230 RA Current Cordless Phone Portfolio DT368 - cordless phones that can be used both on Mobility Server and GAP/CAP compliant systems DT360 EEx - intrinsically safe cordless phone note: - DT310 sold out - DT360 will be phased out per 1st of July (special price) Business Cordless Telephony

10. EN/LZD 104230 RA Docking Station Pouch Carrying Cases Rack Charger for Cordless Phones Central Charger for batteries Headset Comfort Headset Protector Security clip Vibrator clip Accessories for DT3xx Series Cordless Phones Business Cordless Telephony

11. EN/LZD 104230 RA New System Releases DCT1800-S - bolt-on to any PBX - maximum of 40 users (analogue interface) - expandable up to 8 base stations - simplified ordering, installation and maintenance (Launch 1st of July 1999) Business Cordless Telephony

12. EN/LZD 104230 RA WebPage Contact Message Package Serial Protocol Package New System Releases (Launch 1st of July 1999) DCT1800-GAP R2.0 - bolt-on to any PBX - SMS messaging/on-site paging functionality Business Cordless Telephony

13. EN/LZD 104230 RA DT288 GAP compliant low end cordless phone ruggedised cordless phones (IP54): DT400 - voice only DT410 - SMS messaging DT420 - SMS messaging - one-push alarm button DT430 (IP64) - intrinsically safe cordless phone - SMS messaging - one-push alarm button - no movement alarm New Cordless Phones (Launch 1st of July 1999) Business Cordless Telephony

14. EN/LZD 104230 RA Aggressive cost reductions Expand product and service portfolio Co-develop operator solutions with PU Mobility Server Cordless phones: Match Ericsson’s modern look and feel, in line with Cellular design Establish a new man machine interface similar to the cellular standards Increase benefit from synergies with cellular products Future Developments Business Cordless Telephony

15. EN/LZD 104230 RA Business Cordless Telephony Marjolijn Bouwman Product Marketing Business Cordless Telephony Business Cordless Telephony