1. DEVELOPMENT & OUTREACH 2015 Florida Trail Association

2. 2014 Year End Appeal  Year End Appeal Campaign ran November 26 th— December 31 st.  Kicked off with week-long countdown to #GivingTuesday (December 2 nd ).  Daily Facebook posts with graphics.  Email appeal campaign, three separate emails plus initial kickoff email letter.  Network for Good, 38 donors, $5782.84.  Total $10,395

3. The Good, The Bad, Etc.  The good: 2013 year end appeal raised $5,420, we doubled that in 2014!  The bad: 54 members donated online in 2013, only 38 this year.  The Ugly:  Ice Age Trail, $25k (8-10 donors giving +1,000)  North County Trail Alliance, $124k  Continental Divide Trail Coalition, $45k (includes Indiegogo campaign that raised $25k)  Pacific Crest Trail Association, $61k

4. 2015 Priorities  Resuscitating (very basic) planned giving program  Continue to grow year-end campaign  Include mailer for 2015  Recruit a corporate match for #GivingTuesday  Grow Board Fundraising  100% Board giving (we had it last year, let’s get back there!)  Cultivate Board fundraising & donor care  Crowdfunding Campaign….do we dare?

5. Planned Giving  Legacy Circle  Naming FTA in your estate planning.  Charitable Gift Annuities  Donor transfers assets in exchange for a partial tax deduction & lifetime stream of annual income from the charity.  Trusts  Revocable Living Trusts  Charitable Remainder Trust  Charitable Lead Trust

6. Planned Giving  Current status:  Non-functional…  6 members of the legacy circle.  One annuity in a money market account, $5-$6 annually.  No where on the website

7. Planned Giving  Goals for 2015  Focus on the legacy circle (rename and rebrand?).  Create planned giving brochure.  Update planned giving section on website. Nature.org/gift-planning  Improve donor relations. Recognize legacy members at annual meeting. Host special event at HQ for legacy members. Bi-annual check-in (and solicitation!) from BOD or President.  Incorporate planned giving language in ALL communications (mailings, Footprint, annual reports, etc).

8. The Role of a Board of Directors  The Board takes leadership with fundraising.  Staff supports these efforts, but does not do the fundraising for them!  Demonstrate commitment with Board giving. Strive for 100% participation- funders will ask you about this!!!  All, I repeat, ALL Board members must participate in fundraising.  Who wants to sit on a fundraising committee?  What training and resources do you need to be successful?

9. Crowdfunding  In 2014, 30% of the $5 billion raised through crowdfunding went to social causes.  How to deal with the perks/rewards? Lots of studies show rewards actually reduce giving. Focus on impact- driven gifts  Crowdfunding works best for targeted campaigns. (Specific-Measurable-Attainable-Relevant-Timely)  Create a compelling page- that means video, messaging and media.  Build your own social media network in advance, you’ll need them to get the word out.

10. Crowdfunding  Promoters: People that will share your campaign on email, social media, etc. They are your publicity team!  Fundraisers: People that will help solicit donations via peer-to-peer fundraising. They’ll create mini- crowdfunding campaigns on their personal sites. 50% of crowdfunding campaigns funds come in this way.  Donors: People that contribute to your campaign.

11. Crowdfunding  CauseVox  Indiegogo (individuals and nonprofits)  Kickstarter (the arts or creative pursuits)  FirstGiving (nonprofits & events)

12. Discussion  Thoughts, comments, questions!  Role of chapters in fundraising?