1. Accessibility Prioritization What Should I Fix First?

2. Introduction Glenda Sims www.deque.com a11y expert @goodwitch 2

3. A11Y Prioritization: What Do I Fix 1 st ? Define the “Finish Line” Strategic Accessibility Prioritization Tactical Accessibility Prioritization 3

4. 4 DEFINE THE FINISH LINE 4

5. What is Your Standard? Best Practice WCAG 2.0 AA WCAG 2.0 A 508

6. Fifty Shades of Accessibility 6

7. WCAG 2.0 Violation? Normative: Success CriteriaInformative: Techniques http://www.w3.org/TR/UNDERSTANDING-WCAG20/understanding-techniques 7

8. WCAG 2.0 Violation? Normative - required for conformance Content identified as "informative" or "non-normative" is never required for conformance. http://www.w3.org/TR/WCAG20/#normativedef 8

9. WCAG W3C Web Content Accessibility Guidelines 9

10. BCAG Bob’s Content Accessibility Guidelines

11. SCAG Susie’s Content Accessibility Guidelines

12. 12 STRATEGIC A11Y PRIORITIZATION 12

13. Strategic A11Y Prioritization Matrix User Impact Litigation Risk 13

14. User Impact of Inaccessibility What if _______ was unavailable? Core - unavailability is unacceptable Important - unavailability is very frustrating Useful - unavailability is frustrating Fluff - unavailability is mildly annoying 14

15. Litigation Risk FactorDescriptionWeight LawsDoing business in country with specific laws on web accessibility 60% Critical Service If service was unavailable on web for all users, it would be unacceptable; therefore, unacceptable for service to be inaccessible to people w disabilities 30% Audience/E xposure Number of people who have access to this service10% 15

16. Step 1: Goodwitch Wand Shop Strategic A11y Prioritization Matrix User Impact High Litigation Risk Low Litigation Risk Online Store.com/.ca Online Registry.com /.ca Free Digital Wallpaper Improve Recs Online Store.mordor 16

17. Life Cycle & Effort Product Life Cycle m - Introduction s – Growth M – Maturity t – Decline Effort to Remediate $ = Low cost $$ = Medium cost $$$ = High cost $$$$ = Very high cost 17

18. User Impact High Litigation Risk Low Litigation Risk Online Store.com/.ca $$ M Online Registry.com /.ca $ s Free Digital Wallpaper $$$ t Improve Recs $$ m Online Store.mordor $$ t Product Life Cycle m - Introduction s – Growth M – Maturity t – Decline Effort to Remediate $ = Low cost $$ = Medium cost $$$ = High cost $$$$ = Very high cost Step 2: Goodwitch Wand Shop Strategic A11y Prioritization Matrix

19. Step 3: Goodwitch Magic Shop Strategic A11y Prioritization Plan & Progress Main site Contact us form Report a11y problem Search Phase 1 2013.06.30 Online Store (.com and.ca) Login + Account Profile Shopping Cart Online registry (.com and.ca) Phase 2 2013.12.31 Online Store.mordor (replace.com) Improve Recommendations Digital Wallpaper (retire or remediate) Phase 3 2014.06.30  ☐ ☐ 19

20. Accessibility Prioritization – Reality Check

21. What if YOU did not have access? 21

22. 22 TACTICAL A11Y PRIORITIZATION 22

23. Site-wide Accessibility Tactic 3 Individual Pages and/or Issues 2 Reusable Components 1 Templates 23

24. Key Path Accessibility Tactics Critical Pages – Key Entry Points – Key User Paths Highest Traffic Pages The Obvious – Feedback forms – Accessibility Policy Page 24

25. Do I have to fix every issue? on every page? 25

26. Should I attack this page by page? Or issue category by issue category? 26

27. Should I fix every issue on the page I’m working on now? I can’t make the deadline if I do! 27

28. Enterprise Accessibility Testing Tools 28

29. Priority - Impact on User Critical - This type of accessibility error is a brick wall. Until this is fixed, there are significant barriers for a person with a disability to use this page. Serious - This is a very important accessibility error. It would be very frustrating to encounter this error and it might prevent some people with disabilities from using the page. Moderate - This is an accessibility error. It would be frustrating to encounter, but it would not prevent a person with a disability from using this page. (It might, however, make them decide to no longer use your site or services). Minor - This is technically an accessibility error. It is unlikely to cause problems, but should be resolved to fully comply with the WCAG 2.0 AA standard. 29

30. Not Enough Time to Fix Everything? Focus First on: Templates / Reusable Modules Key User Paths / Pages Critical Issues Serious Issues Next Phase: Fix Everything (possible) Remove/Archive the rest 30

31. Practice Laps 31

32. Pilot Project / Practice Laps Select Developer Team + Pair with A11y Expert – Own key user path(s) – Motivated to learn a11y – Adventurous Plan – select 1-3 page(s) to make accessible Train – focused developer accessibility training Equip –installs accessibility testing tools Initial Assessment – provide expert assessment and remediation recommendations report to Pilot Team. Pilot Team reviews and interprets results with assistance as needed from A11y Expert. Remediate - Pilot team prioritizes accessibility issues, fixes issues and retests. Assistance as needed from A11y Expert. Capture Learning - Debrief, document success, identify areas for improvement and next steps. 32

33. r u ready for the a11y 500? meet u in the winners’ circle