1. SODAR BROADCAST SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE DALLAS BROADCASTER SODAR RECEIVER SODAR SERVICENEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER MICHAEL C CARROLL MCC INNOVATIONS, INC PORT ST LUCIE, FLORIDA NEWS@MCCINN.COM

2. SODAR BROADCAST SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE DALLAS BROADCASTER SODAR RECEIVER SODAR SERVICENEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER A SATELLITE TV PROVIDER SERVICE THAT OFFERS SATELLITE TV BROADCASTERS THE ABILITY TO INSERT ADDRESSABLE ADVERTISING IN THEIR SATELLITE TV BROADCAST CHANNELS

3. SODAR BROADCAST DALLAS BROADCASTER SODAR RECEIVER NEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER SODAR IMPLEMENTATION THROUGH SODAR RECEIVERS RECORDING OF SODAR ADs SODAR SERVICE SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

4. SODAR BROADCAST DALLAS CNN BROADCASTER SODAR RECEIVER NEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER 1. SODAR SERVICE RECEIVES ADs AT 2PM EST FROM NATIONAL BROADCASTER (CNN) FOR SODAR ADs BROADCAST AT 8:14PM EST SODAR SERVICE CNN IS REGISTERED COPYRIGHT OF OWNER SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

5. SODAR BROADCAST DALLAS CNN BROADCASTER SODAR RECEIVER NEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER 2. SODAR SERVICE SCHEDULES ADs BROADCAST TO SODAR RECEIVERS IN GEOGRAPHIC MARKETS 2:10PM 2:15PM CNN GALLERIA MALL ADCNN BROADWAY AD SODAR SERVICE GALLERIA, CNN ARE REGISTERED COPYRIGHTS OF OWNERS SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

6. SODAR BROADCAST DALLAS ABC BROADCASTER SODAR RECEIVER NEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER 3. SODAR SERVICE RECEIVES ADs AT 2:05PM EST FROM NATIONAL BROADCASTER (ABC) FOR SODAR ADs BROADCAST AT 8:14PM EST SODAR SERVICE ABC IS REGISTERED COPYRIGHT OF OWNER SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

7. SODAR BROADCAST DALLAS ABC BROADCASTER SODAR RECEIVER NEW YORK CITYMIAMI SODAR RECEIVER NON-SODAR RECEIVER 4. SODAR SERVICE SCHEDULES ADs BROADCAST TO SODAR RECEIVERS IN GEOGRAPHIC MARKETS 2:17PM 2:20PM ABC DALLAS RODEO ADABC NYC TOUR AD SODAR SERVICE ABC IS REGISTERED COPYRIGHT OF OWNER SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

8. SODAR BROADCAST DALLAS SODAR RECEIVER MIAMI SODAR RECEIVER NON-SODAR RECEIVER 5. AT 8:14PM EST SODAR RECEIVERS INSERT SODAR ADs ON CNN CHANNEL IN GEOGRAPHIC AD MARKET AND BROADCASTER (CNN) BROADCASTS NON-SODAR AD TO ALL NON-SODAR RECEIVERS GALLERIA MALL AD BROADWAY ADAUTO AD CNN 8:14PM EST NEW YORK CITYCNN BROADCASTERSODAR SERVICE GALLERIA, CNN ARE REGISTERED COPYRIGHTS OF OWNERS SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

9. SODAR BROADCAST DALLAS SODAR RECEIVER MIAMI SODAR RECEIVER NON-SODAR RECEIVER 6. AT 8:14:16 PM EST CUSTOMERS IN DALLAS, NYC AND MIAMI CHANGE CHANNELS FROM CNN TO ABC NEWS. SODAR RECEIVERS INSERT NEW SODAR ADs 16 SECONDS INTO AD WHILE NON-SODAR RECEIVER SHOWS ABC BROADCAST AD IN MIAMI DALLAS RODEO AD NYC TOUR ADMEDICINE AD ABC 8:14:16PM EST NEW YORK CITYABC BROADCASTERSODAR SERVICE ABC IS REGISTERED COPYRIGHT OF OWNER SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

10. POTENTIAL SODAR GEOGRAPHIC ADVERTISING MARKET OVER 50 US MSAs WITH POPULATION OVER 1 MILLION POTENTIAL SODAR SATELLITE TV BROADCASTERS OVER 100 SATELLITE BASIC CHANNELS WITH POTENTIAL FOR OVER 50 SODAR SATELLITE TV BROADCASTERS POTENTIAL SODAR ADVERTISING 50 SODAR SATELLITE TV BROADCASTERS ADVERTISING IN 50 MARKETS, 2500 SODAR ADs PER SODAR BROADCAST SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

11. POTENTIAL SODAR GEOGRAPHIC ADVERTISING MARKETS 14 OF OVER 50 US MSAs WITH 2007 POPULATION OVER 1 MILLION SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

12. SCTE PROPOSE DVS 629 CABLE TV AND INTERNET ADDRESSABLE TV ADVERTISING INSERTION STANDARD PROVISIONS INCLUDE: ADDRESSABLE ADVERTISING DEMOGRAPHIC BASED ADVERTISING INTERNET BASED IMPLEMENTATION CABLE TV IMPLEMENTATION SET-TOP BOX IMPLEMETNATION DVR IMPLEMENTATION SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

13. PROPOSED SODAR: TARGETED ADVERTISING TO SATELLITE GEOGRAPHICAL ADVERTISING MARKETS VERIFICATION OF VIEWING OF ADs DYNAMIC CONFIGURATION OF ADVERTISING MARKETS BY DEMOGRAPHICS USER ON-DEMAND ACCESS TO DVR ADs INTERNET SODAR PORTAL SET-TOP BOX DVR IMPLEMENTATION SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

14. SODAR DEVELOPMENT COSTS ESTIMATE: DIRECT TV: 16 MILLION SUBSCRIBERS DISH TV: 14 MILLION SUBSCRIBERS COST PER SODAR SET-TOP BOX: $150 COST PER INSTALLATION: $25 R&D COST: $150 MILLION 2 SODAR OPERATIONS CENTERS: $300 MILLION TOTAL COST OF SODAR: $5.7 BILLION SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

15. REFERENCE: SCTE to Develop Three Addressable Advertising Standards http://electronics.ihs.com/news/scte-adressable-advertising.htm http://electronics.ihs.com/news/scte-adressable-advertising.htm The Advanced TV Advertising Market 2008 (Strategic Focus) http://www.datamonitor.com/Products/Free/Report/DMTC2221/020DMTC2221.htm http://www.datamonitor.com/Products/Free/Report/DMTC2221/020DMTC2221.htm Comcast Spotlight Corporate: Addressable Advertising http://www.comcastspotlight.com/sites/Default.aspx?pageid=7826&siteid=62&subnav=3 http://www.comcastspotlight.com/sites/Default.aspx?pageid=7826&siteid=62&subnav=3 Coming Soon to a TV Near You: Addressable Advertising http://www.cable360.net/ct/news/ctreports/videoreport/20594.html http://www.cable360.net/ct/news/ctreports/videoreport/20594.html Addressable Advertising: Broadcast TV moves on to Internet http://www.instat.com/abstract.asp?id=289&SKU=IN0703481MBI http://www.instat.com/abstract.asp?id=289&SKU=IN0703481MBI Metropolitan and Micropolitan Statistical Area Estimates http://www.census.gov/popest/metro.html http://www.census.gov/popest/metro.html Annual Estimates of the Population of Metropolitan and Micropolitan Statistical Areas: April 1, 2000 to July 1, 2007 (CBSA-EST2007-01) http://www.census.gov/population/www/estimates/CBSA-est2007-annual.html http://www.census.gov/population/www/estimates/CBSA-est2007-annual.html Nielsen Media Research, Designated Market Areas http://en.wikipedia.org/wiki/List_of_television_stations_in_North_America_by_media_mar ket#United_States http://en.wikipedia.org/wiki/List_of_television_stations_in_North_America_by_media_mar ket#United_States COMCAST IS A REGISTERED COPYRIGHT OF OWNER SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE

16. END SATELLITE ON-DEMAND ADVERTISING RECORDING (SODAR) SERVICE