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Axis Communications The best in network video Company Presentation
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This is Axis Founded in 1984 An IT company driving the network video market Worldwide presence in 18 countries, 504 employees Product areas Network Video Solutions Network Print Servers Net sales in 2006: SEK 1 202 (US$163M) Global partnerships through distributors, resellers and system integrators Listed on OMX Nordic Exchange, Stockholm Large Cap and Information, Technology exchanges
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Vision and Mission Axis vision Everything can communicate over intelligent networks Axis mission To be the driving force in bringing customers the full benefit of intelligent network video solutions
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Worldwide presence Offices in 18 countries Sales in more than 70 countries Headquarters Regional Headquarters Regional Offices
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4 steps in 20 years of network intelligence IBM Protocol Converters 4 th phase 3 rd phase 2 nd phase 1 st phase Print Servers Storage Network Video Asia Europe USA Global 198419921996200020042006
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Axis’ two main product areas Network Video Solutions Worldwide #1 position Axis’ largest product area, 90% of sales Q2-07 Installed base of around 1,000,000 units Network Print Servers Worldwide #2 position 7% of Axis’ sales Q2-07 Installed base of more than 3,000,000 units
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Highlights January-July, 2007 Total net sales 748 (540) MSEK Total growth + 39% Stable growth within video + 44% Growth in all regions High activity in the market Transportation Retail Government
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Latest news, press releases License agreement for print server software, June AXIS Document Server bundled with new HP Scanjet, June Product launches AXIS 216MFD AXIS 211M AXIS 215PTZ AXIS 247S
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Sales January - July, 2007 Total sales 748 MSEK (540) Growth 39% Currency effects - 44 MSEK Video sales 677 MSEK (469) Growth 44% MSEKGrowth
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EBIT and Gross margin Gross margin 56.3% (54.6%) Operating margin 23.1% (15.3%) Profit margin 23.0% (15.2%) MSEKMargin Q2 2007
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Sales in the product areas, Q2-2007 Q2 2007 Video + 48%Print + 22%Scan & Other + 30% Growth in all product areas
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Sales in the regions, Q2 - 2007 Q2 2007 Americas + 53% EMEA + 35% Asia + 57 % Growth in the regions
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Axis video sales 1996-2006 MSEK
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Global distribution and sales Distributors ResellersSystem integrators End user
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Channel Partner Program More than 11,000 Channel Partners ADP partners: more than 400 in 43 countries
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Visibility on Axis web Access to Partner Pages PR opportunities Participation in sales incentives Sales and marketing tools Prioritized technical support Access to AXIS Academy Channel Partner Program
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Integrate Axis network cameras and video products in end-user solutions Increased numbers of ADPs during the last year Honeywell Milestone Genetec Lenel Application Development Partner program
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The program is a way to further invest in our relation with our partners During last two years 3400 partners completed the AXIS Academy AXIS Academy
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Axis Architect & Engineering Program Influence consultants to specify network video products. The A&E program offers A&E Specifications CAD drawings & AXIS Design Tool Seminars and trainings Started 2006, approximately 200 consultants globally today
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Technology leadership 15-20% continuous investment in R&D In-house developed ASIC technology ETRAX for networking ARTPEC for network video functions Innovative network solutions 1991 First to introduce a multi- protocol print server 1996 First to introduce a network camera Open standards
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Shipping & invoicing Logistic Center Lund/Asia Manufacturing Asia/Europe Scalable production Component purchasing Forecasts Orders
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Progressive scan Benefits of PoE Megapixel Simplified storage Intelligence Flexible mount Wireless Ethernet infrastructure often in place The market will move away from analog
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The market’s broadest video portfolio Fixed camerasDomes & PTZ’sVideo serversManagement SW AXIS 223M AXIS 221 AXIS 225FD AXIS 216FD AXIS216MFD AXIS 216FD-V AXIS 211 and 211A AXIS 211M AXIS 210 and 210A AXIS 207 and 207W AXIS 207MW AXIS 206 AXIS 209FD-R AXIS 232D+ AXIS 231D+ AXIS 213 PTZ AXIS 212 PTZ AXIS 214 PTZ AXIS 215PTZ AXIS 233D AXIS 240Q & Blade AXIS 241Q & Blade AXIS 241S & 241SA AXIS 241S Blade AXIS 243SA AXIS 243Q Blade AXIS 291 1U Rack AXIS 242S IV AXIS 247S ACS ACM ADP > 400 Partners
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Megapixel cameras – See what you’ve been missing AXIS 216MFD Fixed dome megapixel network camera Offering high levels of details Ideal for stores, schools, airports, banks or government buildings AXIS 211M Provides three times better resolution than traditional analog camera Delivers crisp and clear images Perfect for identification of objects and people
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AXIS 215PTZ Provides full 360 degree panning Places that require both overview and zoom functionality; shops, reception areas, schools, offices and other Professional and discreet design
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Customer segments Banking & Finance Education Government Industrial Retail Transportation
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Customer segment – Transportation Press releases, April, June & September, 2006 Close to 2000 network cameras total to be installed in commuter & train stations in Stockholm, AXIS 225FD 10,000 network cameras on Stockholm buses, AXIS 209FD-R Press release February, 2007 Approx 1000 network video products installed in Moscow underground Potential for further installations
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Customer segment – Retail Target, USA Hughes & Hughes, Ireland IKEA, Holland Citgo, USA Hugo Boss, France The Grape Group, Australia SAKS 5 th Avenue, Dubai
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Global CCTV market in 2005 and 2010 Asia 29.4% 2005 - $ 4,876.7 million EMEA 30.0% Asia 32.9% CAGR 13.3% EMEA 28.0% CAGR 9.3% Americas 39.1% CAGR 10.0% Source: IMS Research 2006 Americas 40.6% 2010 - $ 8,145.5 million 42% being camera value
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Worldwide marketshares: security cameras Top ten companies 1Panasonic (PSS) 2Pelco 3Bosch Security Systems 4Sony 5Honeywell 5Samsung Electronics 7GE Security 8Axis 9JVC 10Tyco Fire & Security Source: IMS Research
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EMEA marketshares: security cameras Top ten Companies 1Bosch Security Systems 2Panasonic (PSS 3Axis 4JVC 5Pelco 6Honeywell 7Sony 8Norbain (Vista 9GE Security 10Tyco Fire & Security Source: IMS Research
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Growth of the global market Growth 10% CCTV Growth 40% Network Video
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Future outlook, Axis goals Focused product range Aggressive product development Intelligent solutions Focused business model Channel partnerships Focused company Market leadership Professional Network Video
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