1. List of E-dissertation Samples No.Dissertation TopicMark 1 RFID developments in the supermarket supply chain and the possible effects on distribution centers 64 2 What is the impact of country of origin on the choice of wine 65 3 Can the EOQ model be extended to accommodate JIT inventory management policies? 65 4 An investigation to determine whether factors which motivate employees/ people at work have changed over time 65 5 Cross-cultural marketing: in which way is advertising influenced by cultural differences? 65 6 How do companies grow successfully in their home markets and abroad? The case of the Starbucks Corporation 65 7 Does celebrity endorsement have a positive effect on cosmetic brands? 65 8 Was the Talk Talk Sponsorship of Big Brother 5 effective in raising brand awareness and as a result lead to higher sales 68 9 Environmental reporting by Johnson & Johnson and Bayer: a comparative study 70 10 The Best way to select staff: small business and interviews 71 11 What factors enable a local authority to implement e-commerce? 75 12 Consumer attitudes towards scarcity as a necessary feature of luxury consumer goods 75 13 Does motivation vary across roles? A Cinch case study 76 14 Fact of fiction: will RFID technology benefit the UK retail industry? 77 15 Selling by presenting ¡V European castle hotels as venue for corporate events 78 16 Customer satisfaction in meal experience: the main success factors for Watami 61 17 Consumer behaviour on weight control product in HK 68 18 A study in repositioning strategy of McDonald¡¦s 68

2. List of E-dissertation Samples No.Dissertation TopicMark 19 Sustainable development of Hong Kong container terminal 60 20 A study on integrated marketing communication of Missha in Hong Kong 60 21 A comparison of the effectiveness of the marketing and operational strategies between Fairwood and Cafe de Coral 60 22 The study of Nike’s marketing communication approach to build brand equity 60 23 An analysis of marketing strategy of perfume industry 61 24 The main variables on customer satisfaction in coffee shop: the case of Starbucks 62 25 An analysis of M & Ms¡¦ brand in China confectionery market 63 26 An analysis of marketing strategy of Pizza Hut in Hong Kong 63 27 An analysis of marketing strategies of IKEA 63 28 The innovation strategies of Kee Wah Bakery towards New Century 64 29 Is electronic auction a good way for business corporations to buy products? 64 30 Analysis of the marketing strategy of exhibition industry: the case of Kenfair International (Holdings) Limited 65 31 How can consumer¡¦s perception of product and promotion strategy affect brand equity? 65 32 E-banking and customer loyalty case study of HSBC 65 33 The pricing strategy of Wal-Mart in the global market 65 34 Exploring the factos that would affect consumers shifting to E-tailing 65 35 An environmental analysis of obstacles to the development of e-commerce in China 66 36 Can technology innovation be a competitive advantage in watch industry: the case with Seiko 67

3. List of E-dissertation Samples No.Dissertation TopicMark 37 A study on the repositioning strategies of Chicks 68 38 A study on the stimulus factors that affect comsumers¡¦ attention when choosing candies products 70 39 A study on the factors affecting people choosing mobile phones in Hong Kong 70 40 Study of customer relationship management to build customer loyalty ¡V case study of Starbucks 70 41 Consumer behaviour on jewellery product in Hong Kong 70 42 Exploring the factors affecting people choosing digital cameras in Hong Kong 71 43 Investigating profitable satisfaction attributes: Hang Seng Bank 72 44 How Salespeople use personal selling to motivate customer buying insurance 60 45 The Study on the Effectiveness of New Marketing Concept by Delifrance: BristroDelifrance 60 46 The Effectiveness of Using Direct Marketing Strategy for Dell Inc 60 47 Consumers Behaviour in purchasing the third generation (3G) mobile phones in HK 60 48 How can advertising and sales promotion affect customer behavior? A case study of Coca-Cola 60 49 Consumer Behavior on Tutorial Industry 61 50 Study of customer satisfaction and customer loyalty in youth market - case study of Hang Seng Bank 62 51 How Sales Promotion Techniques Induce Behaviour Responses - Comparison of HK Consumers and New Immigrant from Mainland China 62 52 How Customer Care Build up the Customer Loyalty - Case Study of City'super 62 53 The Relationship Between Customer Satisfaction, Customer Loyalty and Repurchase Intention - A Case Study of Muji 62

4. List of E-dissertation Samples No.Dissertation TopicMark 54 Can Customer Value Creation Enhance Customer Loyalty - A Case Study of SmarTone-Vodafone 62 55 Study of Impacts of Sales Promotion on Consumer Response - Case Study of FMCG in Supermarkets 63 56 Evaluate Effectiveness of Celebrity Endorsement: Study of Tuition Industry 63 57 Research on Employee Motivation and Implication for Employee Retention: SME in China 63 58 A Study on the re-branding strategy of Fairwood - its critical marketing elements and performance 63 59 A Study of how product differentiation leads to Competitive advantage - case study of Coca-Cola 64 60 The impact of Brand Loyalty on Consumers' Consumption Behaviour - a case study of McDonald's Corporation 64 61 The Determinants of Customer Satisfaction in the HK Mobile Phone Industry 64 62 An Investigation into the Emotional Branding Issues Adopted by IKEA HK in Order to Establish Customer Loyalty 65 63 An Exploratory Study of team effectiveness in the Prudential Assurance Co. Ltd. (Hong Kong) 65 64 Study of Customer Relationship Management to Build Customer Loyalty - Case Study of Pizza Hut 65 An Investigation of Customer Mindset in Branding of Nike - Case Study of Hong Kong 66 Exploring Key Factors Affecting Hong Kong Young Adults on Choosing Electronic Dictionary 66 67 The Investigation in Ads Slogan Succes in TV Commercial - Hong Kong Yakult Co., Ltd 66 68 Study of Customer Relationship Management, Service Quality help to build Customer Loyalty - A Case Study of KMB 67 69 Marketing Strategy for Retail Business "ToysRus" 68 70 Hong Kong Newspapers Industry - Does Online Version kill its Print Counterpart? 68

5. List of E-dissertation Samples No.Dissertation TopicMark 71 Influence of Part-Time Employees on Performance Management 69 72 Effects of Favorable and Unfavorable Attitudes on Buying Intentions in Parallel Imports Using Cosmetic Product as an Example 70 73 Study the relationship of advertisement on perception and brand loyalty of consumers 70 74 Effects of Customer Satisfaction on Loyalty: A Study of Telecommunication Industry in Hong Kong 72