1. NewLife Fitness Studio(s) A Business Plan Antoinette Johnson Copyright© 2003. All Rights Reserved

2. Who: Executive Summary  Mission  Business Concept  Values  Opportunities and Strategy NewLife Fitness

3. What: Services/Research/Advertisng  Product / Services  Market Research  Advertising NewLife Fitness

4. What: Product/Services  Group or Individual Classes Yoga, Pilates Aerobics, Weight Training, Kickboxing, etc. Counseling, Massage  Cardiovascular Equipment Treadmills Elliptical Cross-Trainers Climber/Steppers Recumbent Bikes  Weight Equipment Free Weights Circuit Training NewLife Fitness

5. What: Product/Services Weight Equipment Free Weights Circuit Training Weight Machines Amenities Childcare Location near 24 Hour Retailers plus our 24 / 7 Availability Counseling / Therapy/ Therapeutic Massage Healthy Food and Drink Buffet Monthly Newsletter with Discount Coupons from local merchants NewLife Fitness

6. What: Market Research Client Demographics  Age  Gender  Commuting Adults  Residence NewLife Fitness

7. What: Advertising  Advertising Strategy  Pricing Strategy (See Handout of Break Even Analysis)  Public Relations NewLife Fitness

8. When and Where: Location  24 Hour Availability  Locations near major 24 Hour Retailers NewLife Fitness

9. Why: in Closing  60% of Americans are Overweight  Obesity 2nd largest cause of preventable deaths in U.S.  Health, Fitness and Nutrition Next Trillion $$$Dollar Industry NewLife Fitness

10. Any Questions? NewLife Fitness