1. COMMUNICATION SPORTS, ENTERTAINMENT AND RECREATION MARKETING

2. STUDENT WILL BE ABLE TO… Define communication Identify communication skills Identify and explain the different channels of communication Effectively write an e-mail message Identify the dangers of each channel of communication

3. COMMUNICATION TERMS Message – the information being communicated Sender – the person or persons conveying the intended message to an audience Receiver – the person or persons the message is intended to reach Feedback – the reaction or response the receiver gives to the sender after the message has been recognized Channels – the avenues through which messages are delivered

4. The avenues through which messages are delivered Forms of Communication include:  Face-to-face communication with consumers  Telephone calls (telemarketing/sales)  Press releases, letters, reports  Emails (email blasts) CHANNELS OF COMMUNICATION IN SER INDUSTRY

5. The process of exchanging messages between a sender and a receiver Communication skills include listening, reading, speaking and writing Good communication skills are key to effective communication WHAT IS COMMUNICATION SenderReceiver

6. Telemarketing to sell season tickets Calling to see if their company provided you with excellent customer service Consumer feed- back, suggestions, etc TELEPHONE CALLS Message is communicated solely by voice Must make sure you have a pleasant voice

7. Online communication is the fastest and most informal form of communication Companies use many channels of online communication, which include: Blogs and chats Newsletters Online Press Releases ONLINE COMMUNICATION

8. Using social networks is must for sports, entertainment and recreation companies Companies are constantly letting their “fans” know what they are doing and where Businesses are using social networks to reach their niche target markets SOCIAL NETWORKS

9. COMMUNICATION IN THE WORKPLACE Team Member Team Member Football – Coaches talk to Quarterback in helmet Football – Coaches talk to Quarterback in helmet Team Encouragement – team members shout “encouraging” words to follow players on the field Team Encouragement – team members shout “encouraging” words to follow players on the field Media The Fans All pro sports – media interviews with coaches and players All pro sports – media interviews with coaches and players Commentators – giving play by play analysis of the games Commentators – giving play by play analysis of the games TV talk shows and internet – provide highlights and up to date information about athletes and teams TV talk shows and internet – provide highlights and up to date information about athletes and teams

10. COMMUNICATION IN THE WORKPLACE Communication in the sports industry, like any other workplace, is critical. Communication in the sports industry, like any other workplace, is critical. You must be able to communicate with co-workers, or members of your team, in order to get the job done You must be able to communicate with co-workers, or members of your team, in order to get the job done You must understand social cues to interact with co-workers You must understand social cues to interact with co-workers Players, coaches and management must have good communication in order to be successful as a team Players, coaches and management must have good communication in order to be successful as a team

11. RECORD LABEL PROJECT Your group will come up with a name for your record company utilizing the names of everyone in your group. In addition, you must develop the following: 1. A motto or slogan for the organization 2. A logo (and create a small poster including both) 3. A commercial including a jingle (must turn in script) 4. A online advertisement to communicate incentives to potential clients Each group will come to the front of the room and tell the class about their record label and perform their commercial. Remember, have fun, and be very creative! Instructions are on my webpage-Sports Marketing Second Qtr Assignments

12. EXIT TICKET What is communication? What are the different channels of communication? How long should you put someone on hold? Why should you be careful about what you put on your social network profile? What are the different parts of an email?

13. NEXT TIME…