1. The i-Bracelet BY: TAMIA ABUWI AND SAIGE PINKETT, PD.1/2

2. About The Product  Original idea is to use a lancet, glucometer and insulin syringe  The i-bracelet is connected to your phone and allows you to take blood samples for glucose  The bracelet already has insulin in it and injects it into your body when you need it  Gives diabetics an easier way to get data they need with using the app  Provides more data by the statistics sent to the phone

3.  Diabetics have to use a lancet to get blood samples  Then put the blood sample on a meter  They wait minutes for the reading.  Then if they need insulin they use a syringe  With the i-bracelet it’s easier to use and you get the data very quickly. Competitive Advantage

4. Marketing- Research and Statistics Insulin manages diabetics blood sugar Diabetes is the primary cause of death for 71,382 people each year 18.8 million people diagnosed with diabetes High blood sugar can lead to health problems High blood sugar levels damage the body More statistics Long-term problems that can happen More info. More facts

5. Target Markets FactorsOur Business Target Market DemographicsEvery age, both male and female, all ethnicities LifestyleAffordable for middle class with basic health insurance UsageYearly, Billed every 5 months for usage of the app and to buy more insulin GeographicsSouthern East Coast, West Virginia has the most diabetics in the United States

6. Competition Strengths Can buy products in many different pharmacies More than one product Accurate data in the one product they have Weaknesses Can have difficulty navigating all advanced programming Glucometer inaccurate if you use solution(Icodextrin) or immunoglubin therapies Only one products and just too much in one kit

7.  Will work our way up from southern east coast to northern east coast  Keep and open mind to new ideas  Listen to any problems/complaints and fix it  Follow up and keep promises  Stay on top of record keeping and budgeting  Making the price a bit more higher but reasonable Success

8. I-Bracelet “There is no life without i- bracelet” (“i” stands for insulin and since there is an app it stands for i- phone too)

9. Our Website Tamia Abuwi and Saige Pinkett Health Careers The i-Bracelet “There is no life without i-Bracelet http://idiabetics.weebly.com/ 124 Smith St. Charleston, WV 25305-0540 304-263-5793 Business Card

10. Health Magazine for Diabetics Diabetics wanting easier way for what they need New and Improved product called i- Bracelet for Diabetics, many people want it Inside story with Halle Berry and her life with diabetesher life with diabetes Magazine cover - product displayed on it

11. Summary  The i-Bracelet is mainly for diabetics. It is an easier way to check glucose blood levels and inject insulin. For you to use the bracelet you must have the app. It is much better than the competitors such as One Touch, Nipro Diagnostics and Omnis Health. Many diabetics, female and male, any age can use this but it is sold only in West Virginia for now. The i-Bracelet is guaranteed success.