1. Study Abroad Recruitment Activities Dan Koger Lindsey Wilson College

2. Opportunity Beckons Mid August, 2010

3. And then three months went by—

4. Basic Housekeeping Chores

5. Define Our Purpose

6. What Were Our Assumptions

7. Regarding Study Abroad, LWC Students Will Be: Inexperienced Will Need Financial Aid

8. And-- We had plenty of time to prepare for the next summer

9. Core Recruiting Team LWC study-abroad faculty (Seven) VP for Academic Affairs Associate Dean of the Faculty Director of Public Relations

10. Extended Recruiting Team Eduard Mandell, of KEI Marilyn Radford, LWC finance specialist Kim Gardner, ACA Shawn Williams, Campbellsville University Political Science Professor

11. Start a Time Line

12. December 2010 Monday 12/20Tues. 12/21 Wed. 12/22Thurs 12/23Fri 12/24 Faculty team planning mtg. 10:30 am Dan’s office: Review/improve kei timeline Critique email announcement Review View article Review/post website materials Review talking points/benefits of study abroad programs: For students For LWC Dates/time for faculty to record brief info video for website Putting the word out on social media Plan for contacting program teachers from other ACA schools Review/develop content of “Hometown Fundraising Kit” for students > Share plan Merry Christmas

13. Phase One Recruit interested students

14. Create a Recruiting Communication Plan

15. Public Relations Basics

16. Key Audiences Prospective study-abroad students Prospective study-abroad faculty Academic leaders LWC administrators KEI ACA

17. Message s Study abroad is good for you We’ll help you with the details You can do this Learn more from us

18. Message Delivery Systems

19. Print Materials KEI brochures “Raider View” Student newspaper Campus-wide posters

20. Electronic/Social Media Facebook Campus-wide email Campus radio show LWC web site

21. Face-Face/ Word of Mouth Class announcements Faculty meetings Information meetings for students

22. January 31 Student Information Meeting 39 students attended VP for Academic Affairs validated the program Highlights of financial-aid possibilities Faculty briefly summarized their programs Lots of time for informal faculty-student discussion

23. Phase Two Get students what they need

24. Including: Fund-raising efforts Financial-aid efforts Answering questions Addressing problems

27. Studying abroad ain’t cheap

28. Reliable funding sources needed

29. Coordinator needed

30. The most important thing we learned : Lots of students want to study abroad; we need to find a way for them to do it!

31. Dan Koger Associate Professor Of Communication kogerd@lindsey.edu Lindsey Wilson College