1. Brennan McArthur Dan Wilson Amanda Johnson Andrew Larson

2. Company Overview founded in 1998 Recycles drywall into gypsum soil amendment and drilling mud additive 137,000 tonne gypsum drywall on site

3. Industry Overview Gypsum is a naturally occurring rock  20% Calcium, 15% sulfur by weight 12% of new drywall wasted  Growing environmental concern Potential uses:  New drywall processing  Agricultural fertilizer  Industrial absorbent  Drilling mud additive  Composting  “Natural” lawn food

4. Goals and Objectives To market and sell bulk quantities of gypsum with as little production prep as possible To sell 82,000 metric tonne of gypsum within 10 years To create and sell a well branded product To raise general awareness of benefits and uses of gypsum

5. Operations

6. Organizational Structure

7. Site Plan

8. Floor Plans

9. Process Flow DISC TROMMEL SCREENER 1° PRODUCT Waste GAS DRYER HAMMER MILL DOUBLE SCREEN SCREENER 2º PRODUCT OVERHEAD HOPPER BAG 3 tonne/hour Take Moisture Coarser product for farmers Fine Product for Oil Industry

10. Capital Budget

11. Cost of Goods Manufactured

12. Cost of Goods Sold

13. Human Resources

14. Job Description Three employees  President Oversees day to day operations Marketing and business decisions  Secretary Reception and administration  Yard Manager Manages yard duties Product preparation and equipment operation

15. Labour Requirements Total Direct and Indirect Labour Source of Estimates obtained President$37,50025% of $150,000 annual wage Yard Manager$30,00050% of $60,000 annual wage Secretary $4,00010% of $40,000 annual wage

16. Marketing

17. Marketing Mix Product  Agricultural soil amenity  Drilling mud additive Price  $40/tonne- soil amenity (bulk)  $160/tonne- drilling mud additive (bagged) Place  Farmers within Saskatchewan  Oil and gas industries in Southern Saskatchewan and Eastern Alberta Promotion  Trade shows in the ag and oil industries  Advertisements in the Western Producer

18. The Market

19. Segmentation Agriculture soil amenity Oil industry drilling mud additive Soil amenity for home and garden  Small scale Recycled into new drywall  Needs to be shipped to Alberta Grease absorption

20. Targeting and Positioning Focus on Ag and Oil Sectors  Most potential for bulk sales Soil Amenity  Sulfur fertilizer substitute  Highly competitive market Drilling Mud Additive  Price takers  Differentiated product

23. Competition

24. Marketing Budget

25. Financials

26. Equity Financing

27. Critical Variable Analysis

28. Debt and Equity Financing

29. Scenario Analysis

30. Questions???