1. WAYNESBORO BROWNFIELDS ASSESSMENT & REDEVELOPMENT PLANNING PROJECT May 20 th, 2015 Reuse Planning: Environmental (Prime):

2. WAYNESBORO BROWNFIELDS PLAN KEY THEMES  Build upon recent successes to move to the next level of economic vibrancy.  Effectively link environmental assessments with redevelopment priorities.  Flood control/management is a significant factor in the ability to attract new private investment.  “Connectivity” across a variety of community elements is essential.  New Development must physically mesh with the established neighborhood and community infrastructure.

3. WAYNESBORO BROWNFIELDS PLAN

4. INTENDED PROGRAM OUTCOMES Environmental:  Site Inventory  Phase I Environmental Site Assessment  Phase II Environmental Site Assessment Planning and Economic Development:  Overall Brownfields Redevelopment Area Master Plan  Understanding of the Real Estate Market  Site Specific Reuse Plans  Green Infrastructure Strategy  Roadmap for Implementing Catalyst Private/Public Project

5. WAYNESBORO BROWNFIELDS PLAN WAYNESBORO CARES ABOUT ITS DOWNTOWN

6. 6 MARKET STUDY FINDINGS Data driven analysis to support planning and decision-making… Market conditions (rents, sale prices, vacancy, absorption) Land use development potential Real Estate Conditions and Trends Ensure that planning serves community need Insight into housing and retail demand Demographics & Market Economics How will city planning efforts shape neighborhood infrastructure/services? Market impact of new projects City Plans & Private Development Projects

7. 7 Mix of demographic segments will support market rate rental housing in the heart of Downtown Waynesboro  34,956 households income qualified  3,089 in the market for new housing (9%)  629 renter households (20%)  60 households in potential market (9% -10% of renters prefer a walkable, downtown neighborhood)  40 new rental units per year in Downtown Waynesboro (67% capture) Multifamily Apartment 3 story walk-up apartment Mainly 1-2 bedrooms Upper floors of existing mixed-use/industrial buildings Townhouse/2-Over-2 Mainly 2 bedrooms Potential for live/work units Product Types Source: ESRI Business Analyst; US Census Bureau; National Association of Realtors; HR&A Advisors

8. 8 Retail market opportunities Expansion of furniture and home furnishings, sporting goods, and direct sellers (e.g., arts and crafts) Neighborhood Retail Potential for 7 to 8 additional food concepts focused on independent operators, including limited- and full-service menus Food & Beverage Prioritize repositioning of existing commercial spaces; fill in streetscape gaps with new commercial development Redevelopment Increased downtown resident and/or worker density; development of a destination cultural facility Induced Demand

9. 9 Opportunity to better serve locally grown small businesses and start-up companies priced out of the Charlottesville market. Source: US Census County Business Patterns; HR&A Advisors 2,200 firms with fewer than 10 people 80% of total firms in selected industries Growth projected in professional services Businesses generally require < 2,000 SF Opportunity for workspace with shared services Value affordability over new construction

10. 10 Park visitors to Shenandoah Valley are a natural market for other activities in Waynesboro, but there needs to be a compelling reason to visit. 1,250,000 Annual Park Visitors Over $70 million in total spending Outdoor recreation Downtown <10 Min from Park Entrance One of many cities with access to Skyline Drive Existing character of East Main Street increases “psychological distance” Potential for VNHM as a DT Tourism Anchor Establishes DT Waynesboro as a destination Creates a draw for Shenandoah visitors Supports ancillary retail and restaurant uses

11. WAYNESBORO BROWNFIELDS PLAN STORMWATER/FLOOD BACKGROUND

14. WAYNESBORO BROWNFIELDS PLAN DOWNTOWN REDEVELOPMENT STRATEGY

15. WAYNESBORO BROWNFIELDS PLAN

16. VIRGINIA MUSEUM OF NATURAL HISTORY

17. WAYNESBORO BROWNFIELDS PLAN

18. ARCH AVENUE & BLOCK A

19. WAYNESBORO BROWNFIELDS PLAN

20. FORMER VA METALCRAFTERS

21. WAYNESBORO BROWNFIELDS PLAN

22. STORMWATER/FLOOD STRATEGY

23. WAYNESBORO BROWNFIELDS PLAN

27. DISCUSSION Please check these sources for information: http://www.revitalizingdowntownwaynesboro.com/brownfields/ PROJECT WEBSITE