1. LinkedIn Confidential ©2013 All Rights Reserved Transforming the way the world works April 2013

2. MEMBERS WORLDWIDE +2 New MEMBERS PER SECOND 23rd MOST VISITED WEBSITE GLOBALLY 200M+

3. Professional Public Personal

4. Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found

5. 5 Be it a career or a solo business, you are your own CMO “ “ Reid Hoffman, LinkedIn founder

6. Insights LinkedIn Confidential ©2013 All Rights Reserved 6 “The benefit of LinkedIn for me is content. There’s lots of rich content….” Andy Lark Chief Marketing and Online Officer, Commonwealth Bank Australia

7. LinkedIn Confidential ©2013 All Rights Reserved 7

8. Insights 8

9. 9 Content Ecosystem on LinkedIn 3 rd Party Publishers Member Content Company Content Influencer Content

10. Everywhere 10

11. Hire Engage the world’s best passive talent Sell Engage the world’s decision makers Market Engage most effectively with professionals

12. Leveraging LinkedIn to reach millions of professionals LinkedIn Confidential ©2013 All Rights Reserved

13. Leveraging LinkedIn to reach millions of professionals 13

14. “By leveraging LinkedIn’s data integration tools and comprehensive member insights, we’ve been able to engage with exactly the right professional audience to run a highly successful campaign to drive registrations and panel nominations” LinkedIn Confidential ©2013 All Rights Reserved Samantha Kennerley Director of Marketing & External Relations

15. Questions?

16. Transforming the way the world works.