1. “Queen Bey” Taking Over Pepsi Adam Opoien Brendan Tourek

2. Article Summary O Beyonce is new face of Pepsi O Commercial released Thursday on Pepsi’s YouTube Commercial O Beyoncé reliving her past and exploring her future while watching herself in a mirror dance to her new song, Grown Woman.

3. SYNERGY!!! O Beyonce and Pepsi teaming up is a sum greater than their individual effects O Beyonce pushing new song “Grown Woman” and Pepsi promoting new direction

4. Related to the Chapter O Pepsi uses centralized system O One person has most control for executive decisions O Beyonce is the power figure for the ad O Pepsi used ad agency 180 Los Angeles

5. Celebrity Ad Power O According to Noreen Jenney Laffey, President of Celebrity Endorsement Network "Celebrities don't just want creative approval anymore,They want creative control.“ O Song power. Her new song, Grown Woman, will be seen and heard by more than 1 billion people worldwide by the time the campaign ends. O Design power. Beyoncé will help design the new cans with her image that will be handed out at special Pepsi-sponsored events — but not sold in stores. Pepsi will sponsor her upcoming concert tour.

6. Celebrity Ad Power cont. O Content power. Beyoncé will play a role in establishing the Pepsi Creative Development Fund, which will be devote to the co-creation of innovative consumer content. O Brad Jakeman, President of PepsiCo’s Global Beverages Group, "We couldn't have asked for a better creative partner.“ O Beyonce is the epicenter of popculture

7. Pepsi’s New Direction O Pepsi losing with the Millennial Generation O Beyonce trying to embrace the brand and build it O Pepsi’s risk is if the new direction fails, will Beyonce go off the reservation?