1. OUR BUSINESS IDEA
Our idea is to introduce traditional Pasta dishes into the usual Italian street food concept and match quality food with fast street food mode.
We combine creative pasta recipes and artistic packaging designs and shake it together with fresh made Pasta to create a new tasty and attractive food for all those who enjoy good food

2. Executive Summary Company name: Pasta Break Logo
Corporate identity: Healthy Food for Healthy People.

3. Business Profile Legal form : SRL – comparable LTD 2.Organization
Dynamic Organization Chart
Levels Y1 Y2 Y3 Y4 Y5
Top Management 1
Middle Management
Workers 2 4 5 6 7
Total 8

4. S O T W SWOT Analysis - High quality food at good prices
New combinations of ingredients and uncommon taste associationS
unusual kind of street food W
In Italy pasta is an easily available product
Pasta as street food may not be practical (our package solves this problem) O
- Pasta is considered a tasteful and rare product in many countries
The Menus can be shared through the social networks which can contribute to popularity
Possible synergies with Pasta Brands and ingredient suppliers to get sponsorships T
The strength of competitors such as McDonald’s and Burger King ‘s
Growing popularity of Pasta worldwide may give life to new direct competitors

5. Potential competitors
Market scenario
Competitors
Kebabs
Mc Donalds
Burger King
Suppliers
Farmers,
Food wholesalers
Slow food associates
Alternative products
Yogurterie,
Ice cream shops
Confectioneries
Bars
Customers
Workers
Business men
Students
Afterhours
ecc
Potential competitors
farm
Agriturisms with vans for market
etc

6. Survey on potential consumers

7. Marketing Mix Product: Promotion: Price Placement:
Describe the product .
Promotion:
Marketing and adv activity
Price
Give details of the price positioning compared to competition
Placement:
Distribution activity details

8. Product: Promotion: Price Placement: Describe the product .
Marketing and adv activity
Price
Give details of the price positioning compared to competition
Placement:
Distribution activity details

9. Other advertisements: Facebook Pinterest Instagram
Product:
Describe the product .
Promotion:
Marketing and adv activity
Price
Give details of the price positioning compared to competition
Placement
Distribution activity details
Leaflet
Slogan
Special offert
Fidelity card
Other advertisements:
Facebook
Pinterest
Instagram

10. Product: Promotion: Price Placement Describe the product .
Marketing and adv activity
Price
Give details of the price positioning compared to competition
Placement
Distribution activity details

11. Placement: Milan or Florence FUTURE OUTLOOK
Product:
Describe the product .
Promotion
Marketing and adv activity
Price
Give details of the price positioning compared to competition
Placement
Distribution activity details
Placement: Milan or Florence
FUTURE OUTLOOK
Positive and negative developments
Product development
Diversification, expansion

12. Estimated Profit and Loss Statement
Finance plan
Expected Turnover in year 1, and the next 5 years
Expected break-even point
Expected costs (fixed and variable)
Estimated Profit and Loss Statement
Voci Y1 Y2 Y3 Y4 Y5
Note
Revenue
Total Revenue
Operating Costs
52.422
81.317
Commercial Costs
11.200
13.000
7.700
6.500
Administrative Costs -
Added Value
96.398
Personnel costs
61.200
Earnings before interest, taxes, depreciation and amortization - EBITDA
35.198
51.710
82.987
Depreciations
6.600
12.400
17.800
24.160
Earnings before interest and taxes - EBIT
28.598
39.310
65.187
Interest and financial expenses
Profit before taxation - EBT
Taxes
12.869
16.903
27.379
62.241
86.905
Net Profit
15.729
22.407
37.809
85.952