1. Do Your Communications Job Better! AAUW Ohio Leadership Workshop 2015 Aug. 8, 2015 – Presented by Paula Maggio

2. Your branch website should include Compliance with National branding standards Updated events Updated officers with contact information Updated membership information and contact information for joining at local, state, national levels. (Latter 2 can be links.) PDFs of recent newsletters

3. Website Stars: Middletown & Zanesville

4. Social Media Stars Middletown Medina County Medina County Warren-Trumbull County Warren-Trumbull County

5. Use AAUW online resources RESOURCES link at top of every page http://www.aauw.org/resources/ Using AAUW Resources http://www.aauw.org/resource/using- aauw-resources/ http://www.aauw.org/resource/using- aauw-resources/

6. Available AAUW online resources Audio and Video » Brochures » Directories » Forms » GuidesGuides » Guides How To How To » How To ImagesImages » Images LAF Cases » Newsletters » Position Papers » Presentations » Press » Programs in a Box » Reports » Statements » Tool Kits

7. Communications Tool Kits & How-To-Guides AAUW Branding Toolkit AAUW Branding Toolkit How to Use Social Media for Advocacy How to Use Social Media for Advocacy How to Work with the Media How to Work with the Media How to Write an Op-Ed How to Write an Op-Ed

8. Use AAUW Branding Toolkit RESOURCES Tool Kits AAUW Branding Guide http://www.aauw.org/resource/aau w-brand-identity-reference-guide/ http://www.aauw.org/resource/aau w-brand-identity-reference-guide/ http://www.aauw.org/resource/aau w-brand-identity-reference-guide/ National Logoshttp://www.aauw.org/resourc e/aauw-logos/ http://www.aauw.org/resourc e/aauw-logos/http://www.aauw.org/resourc e/aauw-logos/ State and Branch Logos http://www.aauw.org/resource/aau w-branding-tool-kit/ http://www.aauw.org/resource/aau w-branding-tool-kit/ http://www.aauw.org/resource/aau w-branding-tool-kit/ Login via link above with your member ID and password.

9. Social Media Handbook for AAUW Branches RESOURCESGuides A Social Media Handbook for AAUW Branches http://www.aauw.org/res ource/social-media- handbook/ http://www.aauw.org/res ource/social-media- handbook/

10. Use AAUW online images RESOURCESImages How to Use Images to Market Your Branch http://www.aauw.org/reso urce/find-images-online/ http://www.aauw.org/reso urce/find-images-online/ http://www.aauw.org/reso urce/find-images-online/ Facebook Twitter Flickr Pinterest

11. Social media: What can it do? Accelerate movements by sharing information quickly Enrich information environments by expanding available information Create leaderless movements by connecting people

12. How to use social media for advocacy RESOURCES How To How to Use Social Media for Advocacy http://www.aauw.org/res ource/how-to-use-social- media-for-advocacy/ http://www.aauw.org/res ource/how-to-use-social- media-for-advocacy/

13. Create a social media strategy Set your objectives Identify the audience you would like to reach. Select the social media platforms you plan to focus on. Gather resources and materials to share through social media. Appoint someone or a team of people to manage your social media presence.

14. General principles for social media Be genuine Stay focused Be reliable Stay social

15. Key points for effective social media advocacy Make it a conversation, not a monologue. Create a strategy for using social media as part of your advocacy efforts. Post regularly. Be genuine. Let the personality of AAUW and your branch show when posting something on social media.

16. Facebook tips Keep Facebook posts short and conversational. Include images. Post regularly. At least once a day. Ask people to share your content through Facebook. Include links to direct people back to the state and national AAUW websites. Share content from AAUW and AAUW Action Fund Facebook pages. Add your events to Facebook.

17. Twitter tips Share links to press releases, images from events, etc. in 140 characters. Tweet directly to members of the media and bloggers to encourage them to cover your efforts. Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word. Tweet directly to members of Congress with the action you want them to take. Use hashtags, such as #AAUW, #fem2, #UseThe19th, or #fairpay, related to what you are trying to publicize. Include links to AAUW’s positions on priority issues and to your state website.

18. Follow AAUW’s Twitter accounts @AAUW@AAUWPolicy@AAUWActionFund@AAUWPress@AAUWSTEM@AAUWFellowships@AAUWHigherEd

19. Share AAUW content WHAT WE DO TAKE ACTION Become a Two-Minute Activist http://www.aauw.org/wha t-we-do/public- policy/two-minute- activist/ http://www.aauw.org/wha t-we-do/public- policy/two-minute- activist/

20. Add an AAUW RSS feed Add an AAUW RSS feed to your website and automatically update your page with recent news. Simple, customizable feed widgets such as BlastCasta, RSSinclude, Surfing Waves, FeedGrabbr, and Feed Informer are easy to use and available online.

21. AAUW RSS feeds AAUW updates (all website content) http://www.aauw.org/feed/?post_type=article,post National Legislative alerts and updates http://salsa4.salsalabs.com/o/50796/p/salsa/web/campaign/publi c/rss?tag=national http://salsa4.salsalabs.com/o/50796/p/salsa/web/campaign/publi c/rss?tag=national Blog (current events, commentary, and stories) http://www.aauw.org/feed/?post_type=post

22. More RSS feeds Articles (what’s new at AAUW) http://www.aauw.org/feed/? post_type=article http://www.aauw.org/feed/? post_type=article Resources (tools for leaders, members and advocates) http://www.aauw.org/feed/? post_type=resource http://www.aauw.org/feed/? post_type=resource

23. Add AAUW Ohio feed http://aauwoh.org/aauwo h/feed/ http://aauwoh.org/aauwo h/feed/ AAUW Ohio website AAUW Ohio website