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Published byJason Neal Modified over 9 years ago
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Marlborough – Our Home Wairau Valley region Awatere Valley region NE corner of the South Island Abundant sunshine & cool nights Long growing season NZ’s largest grape growing region 4,054 hectares planted Recognized for world-class Sauvignon Blanc Gaining increased attention for Pinot Noir Two main valleys Wairau Awatere Winery based in Awatere Valley Tasting room based in Wairau Valley
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Wairau & Awatere Valleys Wairau Valley Awatere Valley Wairau Valley — First planted in 1973 — Larger of the two valleys — Wairau River plain — Gravelly river stone soils — Tropical & vibrant fruit characters Awatere Valley — First planted in 1985 — Smaller, narrower valley — Vines planted river terraces or gentle rolling foothills — Cooler, drier and windier with a longer ripening period — Greater minerality & higher acid levels
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Cleaner logo for easier readability White label for more pop on the shelf Brighter, more impactful colours Use of Pohutukawa flower symbol Higher quality cues including gold foil on flowers New Package
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Sauvignon Blanc Blend of Wairau & Awatere Valley fruit Night-harvested Cold fermentations Aromatics from Wairau and minerality from Awatere Gooseberry & citrus flavours Recent acclaim – 89 Points & Smart Buy, Wine Spectator – Blue-Gold Award, 2011 Sydney International Wine Competition – 4 Stars & Best Buy, Cuisine Magazine – 4 Stars, Winestate Magazine
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Chardonnay Blend of Wairau & Awatere Valley fruit Night-harvested Aromatics from Wairau and minerality from Awatere Slightly creamy with ripe stone fruit flavours Recent acclaim – 4 Stars, Winestate Magazine
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Pinot Gris Blend of Wairau & Awatere Valley fruit Night-harvested Aromatics from Wairau and minerality from Awatere Richly structured palate with jasmine, citrus and pear notes Recent acclaim – 5 Stars, Winestate Magazine – Silver Medal, International Wine & Spirit Competition
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Pinot Noir Blend of Wairau & Awatere Valley fruit Cold fermentations Traditional plunging techniques Aged in new & used French oak barriques Ripe black cherry flavours Recent acclaim – 4 Stars, Cuisine Magazine – Top 10, New Zealand Pinot Noir Review, New York Times – Silver Medal, New Zealand International Wine Show
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First vintage in 1989 Named for the area in Marlborough where our winery is located Wines are true reflections of Marlborough terroir Sustainable farming methods Fruit-forward, crisp, refreshing style Label symbol is the Pohutukawa flower, New Zealand’s native “Christmas tree” Great value Consistent acclaim through vintages Key Messages
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Placement Targets National & regional grocery chains National & regional restaurant chains National hotel accounts Neighborhood bistros, casual dining, outdoor dining Priorities #1 Sauvignon Blanc #2 Pinot Noir Competitive Set Nobilo Regional Collection Oyster Bay Monkey Bay Starborough Brancott Vineyards Focus
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Available Now – Fact Sheets – Tasting Mats – Tasting Notes Sheets – Acclaim Fliers – Facebook page – FFWSales.com Coming Soon – Brochure – Waitstaff/Wine Cards – Shelftalkers – Blank Shelftalker Templates – Menu Shells, Menu Inserts, Table Tents – Web Page – www.dashwoodwine.co.nz Sales Support
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