1. Author: Robin Good Presented By Pearl David Aaron Ten Ways To Promote Your Business With Social Media

2. What is Social Media? ' 'Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flikr, Myspace, YouTube and many others.” -Wikepedia Ten Ways to leverage social media Viral Media Community Following your trail Optimizing your content Becoming an expert Aggregating information Engaging with your customers Breaking news Building identity Arranging events

3. Viral Media Sharing your pictures, video and audio can work to your benefit. 1.Make sure your content has a niche appeal 2.Make sure it’s easy to share

4. Community Joining and building communities in the world of social media. - Blogs - Social Network Services Allows users to set up user profiles, befriend one another,share media files,discuss common interests in user forums, and take part in other community features together.

5. Follow Your Trail Know what's being said about you, and how to turn it to your advantage. If someone writes a positive review… -Thank them by email. If someone writes a negative review… -Respond constructively to their thoughts

6. Optimize Your Content Easy to Share Great Titles to catch readers eye Short and to the point

7. Become An Expert Gain Respect Contribute information to your Community Use other sources

8. Aggregate Information Information related to your business -Relative to your product News Links Web videos

9. Engaging with customer Create forum on web page or blog Contribute to other blogs in your niche

10. Breaking News More news is good news Keep updated news on your industry or niche market -RSS feed -Subscription news wire -Your own research Others will link to your site and check it more frequently

11. Building Identity Strengthen your online identity by -Web Blogging -SNS services Myspace Facebook -Youtube channel Upload your own videos Aggregate existing online videos

12. Arranging Events Finally, bring everyone together -Opportunity to meet customers -Customers meet each other Organize a live event -Real World -Online

13. Conclusion Social Media Marketing is rooted in engagement -Audiences are rapidly changing into participants -Customers into community members Key is to enjoy the immersion -Engaged customers are good customers -Can become product evangelists & do the work for you http://www.masternewmedia.org/online_marketing/social-media-marketing-smm- smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm

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