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3 Keys To Better Stakeholder Management Dave Wakeman, PMP Principal Wakeman Consulting Group
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What We Are Discussing Stakeholders And How To Communicate With Them
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Stakeholder: Any Person, Organization, Or Business That Has A Concern In Your Project…Either Internal Or External
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Depending On The Scope Of Your Project: You Can Have A World Of Stakeholders Or Only A Few
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Communicating With Your Stakeholders
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2 Key Points
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#1. Never Take A One Size Fits All Approach To Your Stakeholder Engagements
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#2. You Will Need To Communicate With Your Stakeholders In A Manner That Makes It Likely They Will Receive And Understand The Information
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Why Is Stakeholder Management Important?
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Stakeholders Can Have A Tremendous Effect On Your Project
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Both Positive And Negative
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When Things Are Good: You Can Gain Tremendous Advantages In Seeing Your Project Successfully Completed.
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When Things Go Wrong, The Entire Project Can Go Off The Tracks
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How Do We Effectively Manage This Communication Process?
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A 3 Step Plan
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Step #1: Analyze And Plan
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Step #2: Put Your Plan To Work And Adjust It As You Go
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Step #3: Review, Revise, And Take Your Best Practices With You
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Step #1: Identify And Plan
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The 5 W’s
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1. Who Is A Stakeholder?
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2. What Is The Stakeholders Investment In This Project?
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3. Why Is This Stakeholder Important?
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4. Where Do I Have The Best Chance Of Reaching This Stakeholder?
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5. When Should I Talk To This Stakeholder?
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Bonus…
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How?
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How Do I Make Sure I Am Spending My Time In The Best Manner?
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You Need To Plan
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3 Keys To Your Stakeholder Plan
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#1. Prioritize Your Stakeholders
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#2. Schedule Your Communications
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#3. Review, Revise, And Record Your Best Practices
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Step #2: Implement
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This Is Where The Rubber Meets The Road
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Go Back To Your Priorities
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At Every Step Of The Process You Want To Prioritize Talking To The Important Stakeholders And The Important Information That Will Help You Ensure That The Project Is A Success
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Think Of Your Stakeholder Communications Like Customer Service
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Focus On 2 Areas
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Good Stewardship
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This Means Your Project Focuses On 3 Key Concepts
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#1. Competence
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#2. Integrity
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#3. Performance
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Strategic Listening
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Reaching Your Stakeholders
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2 Ways Of Communicating
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Personal Or Mass Communications
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Step #3: Review, Revise, And Retain Best Practices
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Review Your Results
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Revise Your Plan
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Retain Your Best Practices
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To Say It Another Way…Do More Of What Works And Less Of What Doesn’t
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Let’s Review
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3 Keys To Better Stakeholder Management
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#1. Analyze And Plan #2. Implement Your Plan #3. Review, Reuse, And Retain Best Practices
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Put This To Work
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#1. Know Your Stakeholders
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Take A Little Time To Review Your Projects And Identify Your Stakeholders
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Spend Extra Time On Identifying The Stakeholders That Can Give Your Project A Boost
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#2. Open Up Your Communications
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This Means Keep Your Stakeholders Engaged.
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#3. Review And Reflect
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Look At What Has Worked And What Hasn't Worked.
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Look At The Mistakes As Learning Opportunities.
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Don’t Worry…The More You Communicate With Your Stakeholders, The Easier It Gets.
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Keep In Touch
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Dave Wakeman, PMP Wakeman Consulting Group Email: dave@davewakeman.comdave@davewakeman.com Twitter: @davidwakeman Website: http://www.davewakeman.comhttp://www.davewakeman.com Check Out The Voices of Project Management On The PMI Website
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Services Project Management Strategy Marketing/Sales Training Process Improvement Team Building Workshops Customer Service Meeting Facilitation Product & Service Launches
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Organizations We’ve Partnered With American Express Department of Commerce AFL-CIO AFSCME Yahoo! Google Simpson, Thacher, & Bartlett VIP Desk Nike Radio City Music Hall Madison Square Garden New York Jets Microsoft Amazon
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