1. INTELLECTUAL PROPERTY PROTECTION PLANS KRISTEN ROBERTS, THE PALEO ATTORNEY How to develop & implement IP plans for your business

2. TOP ‘VALUABLES’ PEOPLE ASK QUESTIONS ABOUT:  Recipes  Trademarks  Blog Posts  Photographs  Personal Names  Titles of Books  Stopping Infringement  Starting a Business  Business Plans  Building Your Team www.PALEOATTORNEY.com

3. PROTECTING YOUR INTELLECTUAL PROPERTY www.PALEOATTORNEY.com

4. PALEO IP PORTFOLIO  VALUE  GOODWILL  TRUST www.PALEOATTORNEY.com

6. DEVELOPING AN INTELLECTUAL PROPERTY POLICING STRATEGY www.PALEOATTORNEY.com

7. SOOOO…. HOW THE HECK DO I ACTUALLY DO IT?  IDENTIFY  PROTECT  POLICE  ENFORCE www.PALEOATTORNEY.com

8. IDENTIFY www.PALEOATTORNEY.com

9. WHAT’S WORTH PROTECTING? www.PALEOATTORNEY.com COPYRIGHTTRADEMARKPATENTS

10. www.PALEOATTORNEY.com COPYRIGHT [def. Copyright law protects original creative works fixed in a tangible medium, And gives the creator of those works rights to exploit them for money.]

11. www.PALEOATTORNEY.com

12. E-BOOK ORIGINALITY AND TANGIBILITY ARE KEY. BOOK IDEA

13. COPYRIGHT E-BOOKS PHOTOGRAPHS RECIPIES BLOG CONTENT

14. www.PALEOATTORNEY.com TRADEMARK [def. A trademark is any word, phrase, symbol, or design that seeks to identify the source of goods and services to consumers.]

15. www.PALEOATTORNEY.com

16. NAME SYMBOL PHRASE www.PALEOATTORNEY.com

17. STRENGTH OF MARK GENERIC DESCRIPTIVE SUGGESTIVE ARBITRARY FANCIFUL www.PALEOATTORNEY.com

19. RECAP TIME! IDENTIFY WHAT WE ARE TRYING TO PROTECT www.PALEOATTORNEY.com

21. PROTECT www.PALEOATTORNEY.com

22. WAYS TO PROTECT YOUR IP

23. COPYRIGHT ACT  “STATUATORY DAMAGES”  ONLY CLAIM IF REGISTERED  REGISTER ON TIME  DON’T WASTE TIME! www.PALEOATTORNEY.com

24. TRADEMARKS  “REBUTTLE PRESUMPTION”  PROVE 1 ST TO USE  LONGER MARK REGISTERED THE BETTER www.PALEOATTORNEY.com

25. COPYRIGHT TRADEMARK REGISTRATIONS  COPYRIGHT OFFICE  COMPLETE ONLINE  BOOKS  U.S. PATENT & TRADEMARK OFFICE  YEAR TO COMPLETE www.PALEOATTORNEY.com ®

27. CLAIMING RIGHTS IN THE NAME, GOING THROUGH REGISTRATION PROCESS ® TM RESERVED FOR REGISTERED TRADEMARKS, CAN’T USE UNLESS REGISTERED SORTING OUT CONFUSION www.PALEOATTORNEY.com

28. CAN USE IF NOT REGISTERED, DON’T HAVE TO USE SYMBOL SORTING OUT CONFUSION www.PALEOATTORNEY.com

29. VERIFYING COMPETITION LIZ WOLFE www.PALEOATTORNEY.com Photo cred: Kelli Ann Photography

30. VERIFYING COMPETITION LIZ WOLFE DON’T BURY YOUR HEAD IN THE SAND. AND IN ORDER TO NOT DO THE OSTRICH, YOU NEED TO BE PROACTIVE AND TAKE PREVENTIVE MEASURES FROM THE BEGINNING. DON’T BE COMPLACENT BECAUSE YOU THINK YOUR WORK WILL NEVER REACH ENOUGH PEOPLE. BECAUSE IT’S MORE ABOUT PROTECTING THE WORK YOU PUT IN… “ www.PALEOATTORNEY.com Photo cred: Kelli Ann Photography

31. VERIFYING COMPETITION LIZ WOLFE NOT WAITING TO SEE HOW SOMETHING YOU’RE PASSIONATE ABOUT DOES IN THE MARKETPLACE. AND WHEN YOUR WORK DOES WELL, YOU’LL HAVE EVERYTHING SET UP TO PROTECT IT. -LIZ WOLFE ” www.PALEOATTORNEY.com Photo cred: Kelli Ann Photography

32. RECAP TIME! IDENTIFY WHAT WE ARE TRYING TO PROTECT PROTECT IP THROUGH REGISTRATION & CLAIMING USE www.PALEOATTORNEY.com

33. POLICE www.PALEOATTORNEY.com

34. “TROLLING” www.PALEOATTORNEY.com

35. TROLLING FOR COPYCATS

36. HOW COULD WE HAVE AVOIDED THIS SITUATION?  SET UP GOOGLE ALERTS TO MONITOR TERMS  CHECK USPTO TRADEMARK ELECTRONIC SEARCH SYSTEM  CHECK SIMILAR DOMAIN NAMES, CONSIDER BUYING

37. ENFORCE www.PALEOATTORNEY.com

39. DEALING WITH INFRINGEMENT ESTABLISH SOMEONE IS INFRINGING ON COPYRIGHTED MATERIAL  PRESENT ARGUMENT CORRECTLY  MAKE SURE ITS DIRECT COPYING  HAVE A REGISTERED TRADEMARK  START COMPLAINT DIRECTLY WITH WEBSITE www.PALEOATTORNEY.com

40. WHAT IF THEY WON’T REMOVE INFRINGING MATERIAL?  FIND INFRINGER ONLINE  WHOIS LOOKUP SEARCH  WHOIS.DOMAINTOOLS.COM  GODADDY.COM  BETTERWHOIS.COM www.PALEOATTORNEY.com

41. CEASE & DESIST LETTERS www.PALEOATTORNEY.com

42. THANK YOU ! www.PALEOATTORNEY.com PALEOATTORNEY.COM