1. GNSS opportunities in Location Based Services Justyna REDELKIEWICZ European GNSS Agency (GSA) European GNSS Applications in H2020 Prague, 04/02/2014

2. Mobile applications are getting closer to where you are Navigation find your way to destination on foot, by car etc. Person tracking Supporting blind and disabled persons Locate children and pets Emergency call e112 eCall POI search find closest restaurant Community Friend finder Social networking LBS advertising Advertise nearby available products and services Vertical applications Logistics Sales force automation Games & sports LBS games Training assistant

3. LBS address different user needs SegmentDescriptionPrimary LBS needs Primary applications Young and funkyYoung, internet savvy users, Social networking adepts Killing time Community Games & Sports Safety conscious Parents worried about the safety of their children or their ageing parents Safety and care for loved ones Emergency call Person tracking Early adoptersTech-savvy gadget freaks.Exploring new and innovative services All ProfessionalRequire specific LBS applications for day-to-day use in job Productivity at work Vertical applications Navigation Lifestyle usersUse LBS to organise their busy lives better Active use of leisure time POI search Community Bulk usersService providers or advertisers catering to many users Commercial success LBS advertising Vertical applications

4. Seamless integration of various location technologies is key in the complex LBS pyramid APPLICATIONS APPLICATION STORES DEVICES Apple App Store, Windows Phone Store, Google Play,… Navigation, POI search, LBS advertising, tracking, emergency caller location, gaming, sport, entertainment, news, social networking,… *Indoor Messaging System POSITIONING TECHNOLOGY Cell ID, GNSS, INS, Wi-Fi, … Smartphones, tablets, digital cameras, fitness and tracking devices, binoculars

5. LBS market has seen phenomenal growth… *The penetration represents the percentage of LBS devices in use that are GNSS enabled * …however success is not guaranteed in this highly competitive environment!

6. Further growth will be additionally stimulated by new GNSS platforms

7. What will drive the next wave of growth? Increasing penetration of GNSS devices More intensive use of these devices More devices per person Beyond human markets: internet of things Disruptive new applications 7

8. Increasing penetration of GNSS in devices 8 But what about: Cost of the device Maps and content in new regions Privacy and regulations

9. More intensive use of these devices 9 But what about: Indoor positioning Urban canyons Accurate geo-enabled content Improved user experience Trusted position

10. More devices per user 10 But what about: Power consumption Trusted positioning Indoor coverage Cost of the device

11. Beyond human markets … 11 But what about Integrity, reliability and trust Service guarantee Power consumption Multi-path Communications

12. EU GNSS benefits Location Based Services Better performance in urban canyons due to and increased availability Robust signal characteristics provide better resistance against multipath interference Social benefits in terms of lives saved due to quicker response time and better accuracy in emergency caller location (112 emergency number)

13. Potential areas of research Galileo-enabled software applications for consumer devices (smartphones, tablets) Safety-related applications (e.g. emergency call) Ensuring seamless switch outdoor/indoor Seamless integration of various location technologies in devices Network - assisted services for mobile users Augmented reality applications Development of performance standards

14. Thank you! Justyna REDELKIEWICZ Market Development European GNSS Agency (GSA)