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The recruiting and empowerment of American youth to register, volunteer, vote, and remain politically active. Young adults between the ages of 18-24
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In 2000, 36% of American Youth voted In 2004, 47% of American Youth voted For the primaries and caucuses of 2008, 6.5 million Americans under 30 voted at the polls. Center for Information and Research on Civic Learning and Engagement
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The American Youth increase in registration and voting can be attributed to: Investments in voting programs Partisan and non-partisan groups CIRCLE: Over $40 million in 2004 Personal Political Empowerment Genuine Opportunity Remodeling of political treatment
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Government Armed Services voting assistance Social/Political Young Democrats of America Young Republican National Federation Rock the Vote Campaign Efforts to reach youth (McCain, Obama) Ethnic SAAVY (South Asian American Voting Youth) Black Youth Vote (The National Coalition on Black Civic Participation) Native Vote (National Congress of American Indians)
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American Youth given renewed appreciation Easier access to information on political issues Language Reconstruction Given the support to: Be involved in Election Become educated on political issues Volunteer Remain active in political activities
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Interpersonal Relevancy of interest Genuine Opportunity Peer to Peer Chain Reaction “Grassroots” Encouraging recruitment Variety of Mediums
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Registering Volunteer/Support VOTE Continued Activity
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Started in Los Angeles in 1990 A 501(c)(3) nonprofit organization founded “to engage and build the political power of young people in order to achieve progressive change in our country” Combined with 15 non-partisan groups in 2006 Combined with Youth Voter Strategies in 2007 Worked with CNN, Rolling Stone, AT&T, and Bothervoting.org
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Outcomes: Helped to provided registration to over 2.3 million American citizens Provided immeasurable amounts of information and materials for Youth to pass on Projections for Youth voter turnout have been skeptical. Rock the Vote disagrees. Rock the Vote prides themselves in registering voters.
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Criticism Financial troubles Reconstruction by Hans Riemer Mocking the Draft Letter from the RNC Non-partisan? Fred Goldring and “Yes We Can” music video Liberal Publications Partnering with MTV
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CIRCLE: http://www.civicyouth.org/http://www.civicyouth.org/ Connelly, Michael. “Rock the Vote and Young Voter Strategies Merge”. Future Majority. August 9, 2007. http://futuremajority.com/node/623http://futuremajority.com/node/623 “GOP Pressures Rock the Vote to Stop Talking about the Draft”. October 19, 2004. http://www.democracynow.org/2004/10/19/gop_pressures_rock_the_vote_to Scribe Video Center. Why Vote? Car Poll Election 2008. Photograph, 2008. http://www.flickr.com/photos/16439531@N02/2505718206/ Huso, Deborah. “How to… Increase the Youth Vote.” August 27, 2008. http://www.generationengage.org/youthtoday08-27-08.html “Obama and the Youth Vote”. Five Thirty Eight. August 10, 2008. http://www.fivethirtyeight.com/2008/08/youth-vote-yes-he-can.html Pisacik, Chris. AIGA “Get Out the Vote”. Poster Design, 2008. http://www.flickr.com/photos/chrispiascik/2457588128/.http://www.flickr.com/photos/chrispiascik/2457588128/ Rock the Vote: http://www.rockthevote.org/http://www.rockthevote.org/
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