1. 1 Collier County Business How to Recycle Training video Lessons Learned implementing Florida Innovative Grant IG8-09 Collier County Solid Waste Management Department

2. Collier County FL, Background Collier County is in the far South West part of Florida with a permanent population of approximately 319,905 and 95,700 seasonal residents during the winter tourist season. Public Utilities Division2

3. Collier County Solid Waste Recycling Background Collier County generated 750,938 tons of municipal solid waste in FY 2009 Commercial waste accounts for 65% of the total waste stream Over 50% of business waste is recyclable cardboard and office paper Collier County’s mandatory commercial recycling ordinance adopted 2004. Public Utilities Division3

4. 1. Bank 2. Utility 3. Doritos Packing Plant 4. Two person Office 5. Implementing a Business Recycling program Mecklenburg County, North Carolina Business Recycling videos

5. Florida Department Environmental Protection grant of $79,732 11 Recycling videos in English, Spanish and Creole 8,000 DVDs Three business mailings Laminated Recycling Do and Don’ts Posters Collier County contributed $27,030 in staff time and mileage Public Utilities Division5

6. Florida’s additions to Mecklenburg’s video Year Round Businesses Seasonal Businesses Recycling Audit and Business Hazardous Material disposal options at the County Recycling Center

7. Seeking Business Volunteers To star in the ‘How to Recycle’ video modeling good recycling practices in Seasonal and Year round businesses.

8. Benefits of Recycling Saves Businesses money. Attracts “Green Customers”. Preserves valuable Landfill airspace. Protects and preserves our Environment which attracts tourists and residents.

9. ‘How to Recycle’ video helps train new employees Highlighted high turn over tourist, service and construction sectors. Spanish and Creole language versions help many employees recycle better at work and home. Teach what kinds of paper, metal, glass and plastic are recyclable. Teach common recycling contamination to avoid penalties.

10. Recycling Video Tape Schedule Collier County Solid Waste Management Department  Recruitment Presentations to Business Groups  Vendor video taping of Businesses Recycling  Project Development Team reviews videos  Vendor modifies the video  “How to Recycle” training video sent to Collier Businesses in a three piece mailing

11. Public Utilities Division11 Selecting Business Segments Start with business that have received a recycling award. Focus on businesses with high turn over like hotels and restaurants. Focus on top ten businesses with largest employment. Manage rivalries at some businesses. Some gated communities were forced to sell golf courses.

12. Public Utilities Division12 Selecting companies Select companies with a story to tell. Site visit of the company. Get a back up filming date. Allow businesses to promote themselves. Some companies just too busy to be filmed.

13. Public Utilities Division13 Selecting individuals to film Some people very are conscious of their appearance and accents. One participant refused to allow their video to be included. Managers may be wooden. Ask managers to watch previous recycling videos to get an idea of what is expected.

14. Setting Clients at ease Vendor calls in advance and talk about the process and the project. This is not 60 Minutes show. If you don’t tell the story right the first time. We will re-film it. Develop a partnership with the client. Public Utilities Division14

15. Multiple Camera Advantages Instant replay from different angles. We have to show the bins and cut away to show the process. Saves client and vendor time with one filming rather than two or three. Public Utilities Division15

16. Filming techniques: transcripts Technical interviews were difficult for vendor to follow. Instead of screening the tape, vendor types the interview. They cut and paste and put videos in the best order. Public Utilities Division16

17. Double Tree Restaurant Public Utilities Division17

18. Double Tree Hotel Target the large Spanish and Creole native speakers. A PowerPoint and photos are great training tools and included in this video. Use the Florida Green Lodging programs of energy, water, grounds keeping and maintenance savings in addition to recycling. Public Utilities Division18

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20. Naples Tomato Restaurant “Naples Tomato was tough due to no down time. The cooks were always feverishly busy. We were almost invisible and let them do their job. We were lucky to get what we got. The Manager couldn’t stop his work. A ‘Gorilla video’ grabs what you can when ever you can”. –Pam Hughes, The Naples Studio.. Public Utilities Division20

21. Mediterra Gated Community Public Utilities Division21

22. Mediterra Golf Community This gated community had multiple locations: grounds keeping maintenance, golf course, club house restaurant. Grounds keeping collection of scrap metal paid for a fancy lunch each year. The client and the scope of the story and the recycling process at their company. Public Utilities Division22

23. Prism Microwave (cell phone towers) Public Utilities Division23

24. Prism Microwaves (cell phone towers) Small business, no business cards, no catalogs, reusable cups, tracks carbon foot print. Great small business lessons apply to many products and services. Public Utilities Division24

25. Construction & Demolition Material Recovery Facility Public Utilities Division25

26. Construction & Demolition Material Recovery Facility Over 30% of Business Waste Stream is C & D Many government rules and customers require documentation of over 50% C & D to be recycled Recovered soil, concrete and metal are valuable Small and large projects benefit Public Utilities Division26

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28. Leadership in Environment and Energy Design Public Utilities Division28 Explain the various elements and benefits of LEED Prompt the interviewer with questions behind the camera man Recycling at different phases of the job

29. North Gate Club Apartments Public Utilities Division29

30. North Gate Club Apartments The bottle shaped recycling containers at the pool reinforced the school recycling program Included a resident passionate about recycling We should have included a furniture, appliance, electronic and C & D disposal comment Public Utilities Division30

31. Recycling/Waste Surveys Public Utilities Division31

32. Recycling/Waste Surveys Show how business save money by recycling as they can reduce the size and frequency of mixed waste collection Single stream recycling is easy Show common recycling contamination Public Utilities Division32

33. Business Hazardous Materials Disposal Options Public Utilities Division33

34. Public Utilities Division34 Business Hazards material disposal video Complex category County Employees cannot be filmed both as a regulator and a customer Urge Managers to watch complicated video filming to avoid costly reshoots Stress business advantages of saving money and getting disposal receipts

35. Can I recycle it at home? Public Utilities Division35

36. Can I recycle it at Home? Color photographs of glass and food waste on cardboard backing is safer. We practiced this presentation with school kids as a recycling competition. We targeted four minutes but the video segment was six minutes. We discussed many items. We left non recyclable items on the tables. Public Utilities Division36

37. Common Recycling Contamination Public Utilities Division37

38. Public Utilities Division38 Lesson Learned Filming visits and translations are expensive- for $52,000 Businesses, employees, recycling laws, markets and mailing lists change Recycling videos are powerful tools Budget extra for translating, be flexible on number of videos and mailings, include previous recycling videos with relevant messages

39. Lessons Learned Video trailer allows previewing of recycling videos. Make extra copies of master videos for managers to review. Obtain “Native Files” photos and artwork of common recycling themes In house technical script writing keeps vendor costs down. Public Utilities Division39

40. Next Recycling video topics Special Event and Venue recycling Energy, water, maintenance and purchasing savings Waste reduction and donations Composting food and yard waste Business product stewardship Special item curb-side pickup service* Public Utilities Division40

41. Questions or Comments? David Jaye Collier County Recycling Specialist davidjaye@collergov.net 239-252-2508 (o)