1. Brand Standards Guide

2. Branding 101
At its most basic, and most importantly, our brand is what our customers experience each and every time they interact with a GetThere representative, our products and/or services.
The GetThere brand is what differentiates us from our competition.
Our brand is our collective personality. It has traits, characteristics, a distinct look and feel, and a set of values that we hope our customers associate with it. It’s more than "just" a logo.
Building, caring for, and continually enhancing our brand image is critical. The stronger our brand, the more recognizable and desirable are our products and services. Obviously, in order to build and maintain a clear brand personality, there must be a fundamental level of consistency in how we communicate verbally and visually. In essence, that is what the rest of this guide provides: tools, techniques, and resources for visual and verbal communications — all focused on our brand.

3. Logo usage
Two-Color Stacked Orientation: Our most commonly used GetThere logo treatment is the two-color stacked logo. The two-color stacked logo can appear in the two approved color versions on the right.
Two-Color Horizontal Orientation: To ensure the GetThere logo works in virtually every application, a horizontal orientation has been provided. The two- color horizontal logo can appear in the two approved color versions on the right.
One-Color Stacked Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background.
One-Color Horizontal Orientation: Designed for applications in which you are limited to one-color printing, the logo can appear all in black on a white background, or all in white on a black background.

4. Logo usage – what not to do
The GetThere logo is our visual brand. Please don’t skew, stretch or change the proportion of the symbol in any way or place it on textured or patterned backgrounds.
Please don’t change the font on the logotype. Never alter or re- proportion the logotype in any way. Never use the GetThere “G” without the company name.
The GetThere logo should not be altered or re-proportioned in any way or printed in other colors than the official corporate red or acceptable black and white variations.
The GetThere logo is the crown jewel. Please don’t change the original artwork and do not add elements, such as a drop shadow. Logo mark must be either red, black or white
Do not crowd the logo. Always leave a border around the logo on all sides at least as large as the “T” in GetThere.
Multicolor logo and “A Sabre Company” signatures were phased out in Do not use.

5. Fonts Data Sheets and Published Materials
Headlines & Body Copy – Helvetica Nue
Word Docs: Arial (14pt title, 12pt headers, 11pt body copy)
PowerPoint
Title – Arial 24
Bullet 1 – Arial 20
Bullet 2 – Arial 20
Sub-bullet – Arial 18
Web and Online Marketing
Navigation – Arial 14px
Body Copy – Verdana 10pt
Tagline – Arial 14 px

6. Color palette
Did you know red and black aren’t our only GetThere colors?
Red
Pantone® coated 186
Blue
Yellow
Orange
Purple
Light Green
Dark Green
Bronze
Silver
Dark Gray
Medium Gray
Light Gray
Extra Light Gray

7. Coated: 186 Uncoated: See ink break below*
Color palette
Color
Pantone®
CMYK
RGB
HEX
Red
Coated: 186 Uncoated: See ink break below*
C: 0 M: 100 Y: 90 K: 5
R: 229 G: 0 B: 0
E50000
Blue
Coated: 285 C Uncoated: 285 U
C: 89 M: 42 Y: 0 K: 0
R: 58 G: 117 B: 196
2E66CC
Yellow
Coated: 143 C Uncoated: 129 U
C: 0 M: 35 Y: 85 K: 0
R: 239 G: 178 B: 45
EFB22D
Orange
Coated: 717 C Uncoated: 717 U
C: 0 M: 53 Y: 100 K: 2
R: 211 G: 109 B: 0
D36D00

8. Color palette Color Pantone® CMYK RGB HEX Purple
Coated: 520 C Uncoated: 520 U
C: 64 M: 100 Y: 12 K: 0
R: 112 G: 53 B: 114
703572
Light Green
Coated: 363 C Uncoated: 369 U
C: 84 M: 13 Y: 100 K: 3
R: 0 G: 153 B: 0
009900
Dark Green
Coated: 329 C Uncoated: 328 U
C: 100 M: 0 Y: 46 K: 0
R: 0 G: 109 B: 102
006D66
Bronze
Coated: 8004 C

9. Color palette Color Pantone® CMYK RGB HEX Silver Coated: 8400 C
Dark Gray
Coated: Cool Gray 11 C Uncoated: Cool Gray 11 U
C: 56 M: 48 Y: 42 K: 10
R: 118 G: 118 B: 124
76767C
Medium Gray
Coated: Cool Gray 9 C Uncoated: Cool Gray 9 U
C: 51 M: 42 Y: 38 K: 4
R: 133 G: 135 B: 140
85878C
Light Gray
Coated: Cool Gray 6 C Uncoated: Cool Gray 6 U
C: 37 M: 30 Y: 28 K: 0
R: 167 G: 166 B: 170
A7A6AA
Extra Light Gray
Coated: Cool Gray 3 C Uncoated: Cool Gray 3 U
C: 22 M: 18 Y: 15 K: 0
R: 198 G: 197 B: 201
C6C5C9

10. PowerPoint deck color palette
Red
Blue
Orange
Green
Plum
Teal
174 11 24 25 49
129
243
136 31
107
170
102 5 53 14
101
117

11. Web standards
Logo: left corner; red or reversed out of red; consistent tagline
Color: Use of expansive red gradient background; consistent palette
Function: consistent navigation in header and footer and region/language selection
Typography: Design fonts and Web text fonts

12. Web standards Region / Language Selector Placement: Upper-right
Use Map Icon/Graphic with drop-down selector
Site Search
Placement: within Navigation bar, right-aligned
Button: Magnifying Glass icon
Tagline
Placement: right of logo
Font: Arial 14px
Color: #FFFFFF or #E50000; depending on background color

13. Web color palette

14. Color palette