1. COM 365 Newspaper Layout & Design
Color
COM 365
Newspaper Layout & Design

2. Reproducing color Reflection and absorption
Light rays reflected from surface of an object create color
A red shirt absorbs all light rays except red
It reflects red and appears red
Light
Color

3. RGB colors CMYK colors Red, green, blue Primary colors for light (TV)
Also called additive primary colors
When combine all get white
CMYK colors
For printing
Cyan, magenta, yellow and black
Also known as subtractive primaries
Add all together get black

4. To get 4-color on printing press need four plates, one with each process color
Magenta
Yellow
Cyan
Black

5. Yellow plate
Add magenta plate

6. Yellow, magenta and
cyan (added in this step
Black plate added
for depth, shadow

7. Color terms Hue: the color an object is Saturation (chroma)
Identified by the name of the color -- red, green, blue, etc.
Saturation (chroma)
Intensity of a color
Less saturated color means less of color is there

8. Shade Tint Add black to color creates shade
Blue
Shade
Add black to color creates shade
Tint
Adding white to a color creates a tint

9. Warm/cool colors Warm colors (red, yellow, orange)
Stimulating, excitement, etc.
Can be somewhat overpowering
Cool colors (blue, violet, green)
Calming, relaxing
Tend to recede

10. The color wheel
Red
Violet
Orange
Blue
Yellow
Green

11. Complementary Colors
Colors opposite each other on the color wheel are known as complementary colors
These colors are said to contrast because they don’t share any common color

12. By placing brilliant orange flowers against a bright blue background, van Gogh's painting has a lot of visual energy
Red of the flowers contrasts with the green of the leaves

13. In Wheatfields with Ravens, Vincent van Gogh used high contrast colors to make the yellow wheat fields stand out against the dark blue sky.

14. Analogous colors
Analogous colors are those colors that you'll find fairly close to one another on the color wheel.
Always going to be harmonious
Much less intense than complementary colors

15. Pantone Colors
Color matching system composed of samples showing various colors as they will appear in print
Pantone 641
Pantone 611

16. Color guidelines If color doesn’t serve function leave it out
Rules, screen backgrounds, type
If use color, should go with rest of page
If you use a color screen or background, use light, pastel color

19. The color tint on the informational graphic at right is too distracting and competes with other color on the page.

20. Here the color tint works much better because it’s an earthtone and blends in with the rest of the art on the page.

21. Just using color with art and photos works well here because just those elements (photos) stand out.

22. The same goes for this page
The same goes for this page. The only added color is for the teaser labels. Notice that color is not a bright red, it’s more a dull burgundy so it stands out some, but doesn’t compete.

23. Other ways to use color Spot color Duotones
Add just one additional color besides black
Duotones
Addition of one color to b/w photo
End up with are 2 halftone screens
One for black, the other in color

24. Typically ads use spot color, either one of the primary colors (CMYK) or a Pantone color.

25. Halftone (black only)
Duotone (black plus one color)

26. The duotone above right was created with Black and Pantone 471, the burnt orange color seen to the right.

27.  Lack of spacing with color tints and boxes
Typography is the balance between design and designer as it bridges the gap between image and concept. It implies much more than is visible. Design with the copy, and they will read it.
Typography is the balance between design and designer as it bridges the gap between image and concept. It implies much more than is visible. Design with the copy, and they will read it.

28. Rules should not butt up against type
Leave 1 pica of white space
1 pica
space
Typography is the balance between design and designer as it bridges the gap between image and concept. It implies much more than is visible. Design with the copy, and they will read it.
Typography is the balance between design and designer as it bridges the gap between image and concept. It implies much more than is visible. Design with the copy, and they will read it.
Earth tone screen tint