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1 Social Media 102: How to Find the Right Social Media Tools For Success
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2 The Future of the Internet is Social Google+ “Google+ invites were being sold on eBay for up to $27 each!” Players may change but you MUST learn how to adjust Start now or you will be behind by your competitors Why Social Media? How do you keep up with social media trends?
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3 2 nd most visited website 750,000,000 users worldwide 57% female 47% male Fastest growing demographic 35+ The Big Players – Facebook Do you have a Personal Facebook Profile? Credits: Amodiovaleria Verde
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4 30 billion pieces of content shared each week: web links, new stories, blogs posts, notes, photo albums etc. 3.5 million events created each month 1.5 million local businesses have Facebook fan pages Facebook Content Review Do you have a Facebook Fan Page?
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5 3 rd most visited website 35 hours of video footage is uploaded to the site ever minute Demographic is 18-54 Millions of clips are marked as “favorite” Millions of people subscribe to channels every day The Big Players – YouTube Do you have a YouTube Channel? Credits: Amodiovaleria Verde
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6 9th most visited website 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experience The average number of tweets per hour is around 1.3m The Big Players - Twitter Source: Socialnomics author Erik Qualman Do you have a Personal and/or Business Twitter?
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7 13th most visited website 101 Million Members Worldwide 41.1% female and 58.9% male Fastest growing demographic 35+ 80% of companies are using LinkedIn to find employees The Big Players - LinkedIn Credits: Amodiovaleria Verde How do use LinkedIn to benefit your company?
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8 Officially launched on May 2003 Operates in over 200 countries Over 52% of LinkedIn members are located outside of the US Used by 69 of the Fortune 100 companies More than 1 Million companies have LinkedIn Company Pages LinkedIn Facts Credits: Amodiovaleria Verde
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9 Blog should be part of your website Drive traffic with original content Content is critical even more now with Google+ WordPress is one of the best blogging platforms Create Social Media Hub Do you have a Blog? Does it live on your website?
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10 The most popular CMS in use today Powering nearly 8.5% of all websites 10,000+ plugins available 100+ million total plugins downloaded 13+ million total downloads of WordPress at a rate of approx. 2 per second WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
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11 Famous Brands Like: Playstation MTV Lexus eBay CNN NASA Ford Sony People Who is using WordPress?
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12 How do I find the right social media tools? Introducing Social Media Matcher
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13 Must Have Social Media Tools for Facebook
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14 Showcase videos from your YouTube channel All your videos will stay up to date automatically Automatic wall posting when you add a new video to YouTube Give fans an easy way to subscribe to your channel on YouTube YouTube For Fan Pages Do you have your YouTube channel on Facebook?
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15 Share your Twitterstream with your fans on Facebook Gives them an easy way to follow you on Twitter Introduce them to your Twitter account Easy installation, free service! Twitter For Fan Pages Do you have your Twitterstream on Facebook?
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16 Share your LinkedIn profile with your fans on Facebook Gives them an easy way to connect with you on LinkedIn Introduce them to your LinkedIn profile Easy installation, free service! LinkedIn For Fan Pages Do you have your LinkedIn profile on Facebook?
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17 Share your Blog with your fans on Facebook New Posts are immediately published to your fan page Gives them an easy way to subscribe to your content Easy installation, free service! NetWorked Blogs Do you have your Blog Feed on Facebook?
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18 Share your company Media Kit, Presentations etc. with your fans on Facebook Compatible with PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more! Gives them an easy way to subscribe to your content Easy installation, free service! SlideShare Do you have your Presentations on Facebook?
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19 Sell your products right on your fan page! Supports more than 20 currencies worldwide Easily integrates with PayPal Give your fans an easy way to buy, share and like your products from Facebook Payvment Ecommerce Do you sell your products on Facebook?
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20 Get your Facebook engagement and ranking score Check your competitors score Monitor your score to improve your results Go back and see if the changes you made are improving your results Social Bug Facebook Score Do you monitor your Facebook marketing score?
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21 Add your business to the Facebook Directory and Like Exchange Get more visibility and likes for your pages, discover other businesses Coming soon! User profiles, Badges, tags to create lists “recommend to friends”, “potential vendors” Think LinkedIn meets Foursquare Like Social Media Directory How do you promote your business and get likes?
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22 Must Have Social Media Tools for Twitter
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23 See how many people saw your Tweet and who they were Run a free report for your hashtag, link or brand name Find out the number of unique users who saw your Tweet TweetReach Do you monitor the effectiveness of your Tweets?
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24 Backup your entire Twitter account into a CSV. File Save your Tweets, followers and people your following in just a few minutes Easily refer to older Tweets and protect yourself from losing your information in case the inevitable happens Tweetake How do you store your Twitter information?
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25 Check the power of your Twitter profile compared to millions of other users Get an instant grade and report Monitor your grade to see how you are improving TweetGrader How do you monitor your Twitter success?
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26 A real-time online chat room for Twitter Start sending and receiving tweets about your topic choice Follow hashtags like #socialmedia and join in on conversation, build relationships and learn TweetChat How do you jump start Twitter conversations?
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27 Auto Tweet a welcome message to your followers Setup targeted keywords and auto follow users Monitor multiple Twitter streams and reply easily from one inbox SendSocialMedia How do you monitor your Twitter account?
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28 Easily clean up your Twitter account to remove those people who do not follow you back Improve your ability to follow others by lowering you following to follower ratio JustUnfollow How do clean up your Twitter account?
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29 Break Out For Learning Session 1. Pick a partner 2. Learn about their business 3. Find two tools on Social Media Matcher that would benefit them
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30 Must Have Social Media Tools for WordPress
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31 Sell Memberships Create members only content Sell Memberships Easily integrated with PayPal Monetize your website S2Member Could you benefit from a Membership site?
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32 Add a like button to every post on your blog Grow your social following easily by allowing your fans to promote your content Like Button for WordPress How do you get fans to promote your content?
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33 Easily add a retweet button to your blog Let your fans easily post your content to their entire network Grow your social network fast Topsy Retweet Button Could you benefit from more Twitter followers?
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34 Comments are indexed by search engines (SEO friendly) Connected with a large discussion community Increased exposure and readership Discus Comment System Could you benefit from a better comment system?
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35 Grade your entire website for SEO, social media and more! Check on your score and see monitor your results Comprehensive detailed analysis Website Grader How do you measure your website marketing?
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36 Available only inside Web Media University Search our toolkit directory by your industry, business need, solution etc. Find the right set of tools to save precious time and money Access To Social Media Toolkits How much time could you save with a toolkit?
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37 Continuing Education Introducing WebMediaUniversity.com Social Media Toolkits Directory Social Media Case Studies Library Social Media Book Reviews Social Media 40 Chapter Book 8 Modules of Social Media Video Training Social Media National Events Calendar Access to all my recorded Webinars Ability to get Social Media Certification
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38 Special Limited Offer Today Only 3 Months WMU FREE (non- certification) 1 Hour FREE One-on-One Marketing Consultation 3-5 page Social Media Analysis Report Total Value = *$500 FREE *Be sure to signup for this offer before you leave! *4 month minimum membership required
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39 Takeaways What social media tools can help your business? How much time can you save with these tools? How do you plan on staying educated on social media?
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40 Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media University http://www.WebMediaUniversity.com Phone: 513-204-9324 michelle@webmediauniversity.com
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