1. Copyright © 2003 Patrick McDermott UC Berkeley Extension pmcdermott@msn.com

2. A Decision Will your presentation stand on its own, suitable for use in an unnarrated kiosk, or to be sent to someone who did not attend the actual talk, so that they would understand the presentation completely despite not hearing you present it? OR Not there, tuff!

3. What We Retain From the Institute of Urban Legends.

4. Content Bullets  Examples  Quotes  Charts  Graphics –Drawings –Pictures  Clipart –Decoration –Illustration –Anchor the Thought Animation Flowcharts Design Templates Sound –Sound card, Speakers Movie Clips Short Subjects Variety is the Spice of Life. But don’t over-season it!

5. Persuasion 1. Hook –Benefit, or Danger –Question/Statement –Most Dramatic/Humorous Item 3. Line –Logical progression from hook to sinker –Facts and statistics supporting your idea 2. Sinker: “The Close” –The Selling point –Call to Action –What do you want from Them? Ask! Ronald Reagan: Anecdote Closer then Connect Them

6. What to Tell Them 1.Tell them what you’re going to tell them. 2.TELL THEM. 3.Tell them what you told them. 1 Slide, 6 Slides, 1 Slide BUT don’t emphasize structure over substance!

7. Audience Involvement Get them thinking Get them moving Expectation Questions Interrupt Save for end

8. Mayer’s Redundancy In his book, Beyond Bullet Points, Cliff Atkinson cites Mayer’s Redundancy Principle –“which states that people understand a multimedia explanation better when the words are presented as verbal narration alone, instead of both verbally and as on-screen text”. He suggests placing only a graphic on the slide, then read from fully written notes Note this slide, and my style, is the opposite of Atkinson’s advice Mayer studied Diagrams & Illustrations!

9. Notes Pages To whom are they directed? –Author (Notes to me) –Speaker –Audience It can be a Handout Book –Somewhat crude, but effective –Ties to your presentation

10. Storyboard A la Hollywood & Madison Ave PowerPoint ® Slide Sorter Keynote ® Light Table Mortar Boards Flipcharts Whiteboards Notecards Outline Can you Read This? Blah WOW! x?

11. The Middle Way I think of it as making my notes available –I need them anyway & can print, so do –Head Start on Note Taking NOT a substitute for being there –A conscious decision –Separate notes don’t work for me Reading is too stilted, I prefer spontaneity Even Atkison agrees –Technical Terms –Non-native Speakers Lecture: A process wherein notes go from a notebook of a Professor to a notebook of a student without passing through the mind of either.

12. Problems One Presentation, Several Versions –The familiar clone/synchronization nightmare –Many uses for a certain Slide Copy of, WIP, DIM, HOLD, ERASEME - Copy, WIP, DIM, HOLD, ERASEME Keeping Backup/Source Material Together –Quotes –Reports & Articles –Charts –Worksheets, etc.