1. Unit 20 - Hospitality Operations in Travel and Tourism1

2. Connector
With the person next to you discuss how you think the recession has affected people going to for meals or away for weekends to stay in hotels. 2

3. Big Picture
You will investigating the factors that are currently affecting hospitality operations.

4. Outcomes ALL will be able to complete P3
MOST should be able to complete M3

5. P3 Explain how internal and external factors affect
hospitality operations in travel and tourism organisations.

6. Internal factors Products and services offered Brands
Pricing strategies
Promotional strategies
Location
Image
Appeal (to target customers)

7. External factors Legislation Economy Availability of skilled workforce
Competition (external to the organisation)
Accessibility
Current trends, e.g. healthy eating
Proximity to markets

8. Legislation
In some companies the Human Resources department is responsible for ensuring legislation is complied with. The department needs to be aware of all new legislation and may have to arrange training for employees.
Disability Discrimination Act 1995 and 2005
Licensing Bill 2003
Food safety Act 1990

9. Current trends
Customers expectations change according to current trends. These may be legally imposed or related to health and fashion. Hospitality providers provide products and services is anticipation of them.
The smoking ban
Healthy Eating

10. What to do
You should give an explanation of at least two internal and two external factors affecting hospitality provision in general.
You should be able to clearly show you are able to differentiate between internal and external factors.
M3 follows on from P3

11. M3
Assess how hospitality operations in travel and tourism organisations have responded to internal and external factors

12. M3 should focus on the actions that hospitality providers have taken as a result of internal and external factors. This should follow on from explanations given in P3. You should focus on hospitality in general, using real examples you have researched
Copies or examples of promotional materials, press cuttings etc could be included to support the assessment

13. For example, if the effect of the economy has been one of the factors addressed for P3, you could now explain different examples of how specific hotels, restaurants etc have reduced prices and come up with other initiatives in order to stimulate bookings (as fewer people spend money on leisure trips during an economic recession). You could also assess how businesses have been forced to close during a recession.

14. Another example is many organisations now offer a wider range of menus in line with trends around healthy eating for children. At (organisation X) they have added fruit and salads to the menu in the fast food outlet; this makes it more appealing to parents and therefore more likely that they will take their children there again.’