1. Hospitality Past, Present and Future
Chapter 3

2. Early History Other important countries Began with Sumerians 4000 B.C.
built taverns and inns for weary traders
Other important countries
Egypt
visiting the pyramids
souvenir shops
cruises
Greece
Greek became the universal trade language
Greek money became the standard of exchange
Roman Empire
developed roads
then many wars stopped travel until the Renaissance Period

3. Development in the United States
Inns for Stagecoach Travelers
established in the 1600’s – provided fresh horses, meals and a place to stay
places to discuss politics and recruit soldiers
1st – New York City’s City Hotel – paid $2 for a room and 4 meals

4. Grand Hotels for Railroad Travelers (offered luxury accommodations)
Tremont House in Boston – 1828
1st – hotelier
1st – bellhop to carry luggage up the stairs
started a revolution for luxury hotels in Europe
Savoy Hotel in London – developed by Cesar Ritz
developed elegant dining with Escoffier
Ritz 1st to give private bath, built-in closets and telephones
1900’s Ellsworth Statler – 1st hotel chain
uniform standards for every room
telephones, closets w/ lights, radios and morning paper
service rules established

5. Motels for Automobile Travelers
located on the outskirts of town
no special amenities
Holiday Inn the 1st
kids stay free
swimming pool
restaurants

6. Airport Hospitality for Air Travelers
1958 – downtown hotels began to decline
Airports new center for hotel, motel and restaurant development
J.W. Marriott opened hotels near airports
Increased international travel and business travel

7. Hospitality Today – meeting the challenges
Delivering Consistent Service
– means failure or success
Managers – two ways to ensure consistency
Develop procedures that ensure good service
Train employees in procedures

8. Hospitality Today – meeting the challenges
Diversity of the Workforce
– accommodate workers and travelers
Support employees through:
opportunities for education, career and professional development
transportation to and from work
assistance in learning English
accessibility & opportunities for employees w/ disabilities
retraining skills for senior employees
daycare referrals or assistance
flexible schedules

9. Hospitality Today – meeting the challenges
Accommodating Special Needs
People with special needs traveling more and more
The Americans with Disabilities Act
Passed to assure that people with disabilities are treated fairly
Buildings must be accessible
Braille, ramps, children safety, etc..

10. Hospitality Today – meeting the challenges
Impact of the Seasons
Peak Seasons –busiest
Off-peak seasons – lowest demand
lower prices – good marketing strategies to entice customers

11. Factors Affecting Success
Weather
Political Conditions
Prompted stricter airline and travel security
Economic Conditions
Recession or contraction- slows industry and takes longest to recover
Expansion – businesses do very well
Globalization – different nations economies become interconnected
one countries troubles can affect several others

12. Trends for the Future
Trends are a general direction something is moving, different than a fad
Current trend in the food and beverage industry?
Specialty coffees
Laptop computers – started the Internet amenity in hotels, more travelers requesting Internet connections

13. Four Types of General Trends
1. Demographic Trends
people over 65 – RV travel increase
teens 18 – 24 – travel in group and look for low cost
both enjoy cruises, increase in popularity
2. Social Trends
family trends
attitudes toward gaming – increase of casinos

14. 3. Lifestyle Trends 4. Technology Trends
health - different meals and workout rooms
impulse buying – last minute travel plans
desire to learn/ new experiences – tour packages
4. Technology Trends
Internet and web pages
computers and different services depending on the industry

15. Globalization
Is the process in which the economies of different nations become interconnected

16. Define Trend:
List 13 trends of your age group.

17. Food and Lodging Trends
What are some of the Food and Beverage Trends?
What are some of the Lodging Trends?

18. TRENDS Fold paper if 4ths Identify 15 trends in each category
Demographic Trends
Social Trends
Life Style Trends
Technology Trends